"università" App Store Keywords Research Case | ASOTools
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"università" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “università” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “akshay kumar movies”, “rejuvenate”, “chinese translation”, “bmo”, “jn”, “taqueria”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “università” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword università from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
università degli studi di milano 24 30 250+ 182
università bicocca 21 39 249 226
università pegaso 21 28 249 188
università di pisa 21 28 249 163
università di padova 16 32 249 207

The search volume of the core keyword università in Google App Store reached 33, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 50 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
MyUAlberta uofa 15 33
2
MyUNI myuni 17 28
3
Unipg Unipass appelli unimib ≤5 16
4
MyUAL ual 29 43
5
myUnibs brescia university 14 37
6
UnInsubria unime - rilevazione frequenze ≤5 30
7
UNI Financial cooperation caisses populaires acadiennes ≤5 30
8
Università di Roma Tor Vergata università di pisa 21 28
9
Strayer Mobile for Android strayer university 30 43
10
Hoepli Test Formazione primaria ht formazione primaria ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
watsa 90 45 250+ 201
ggogle meet 83 45 248 182
meets google 83 43 249 184
goole meet.com 83 42 249 179
g o o g l e m e e t 83 41 248 171

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
WhatsApp Business busines 60 68
3
Whats Web wa web 78 30
4
WhatsAuto - Reply App whatsapp auto reply 16 13
5
Google Duo - High Quality Video Calls apinoide 72 65
6
2Face - 2 Accounts for 2 whatsapp 2face 23 31
7
إسترجاع الواتساب بالكامل watsab واتساب ≤5 30
8
Whats Web wssup web 100 21
9
Chromecast built-in built-in 23 37
10
Status Saver - Downloader for Whatsapp whatsapp status 56 18

These five keywords: “watsa”, “ggogle meet”, “meets google”, “goole meet.com”, “g o o g l e m e e t”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “WhatsApp Business”, “Whats Web”, “WhatsAuto - Reply App”, “Google Duo - High Quality Video Calls”, “2Face - 2 Accounts for 2 whatsapp”, “إسترجاع الواتساب بالكامل”, “Whats Web”, “Chromecast built-in”, “Status Saver - Downloader for Whatsapp”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “università”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “università