"university" App Store Keywords Research Case | ASOTools
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"university" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “university” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bus stop”, “rooms for rent”, “wastap”, “phone's”, “spit”, “3ds”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “university” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword university from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
yale university 45 37 246 188
anna university 45 25 249 114
university\ 44 30 250+ 19
monster university 43 34 250+ 195
monsters university 43 28 250+ 199

The search volume of the core keyword university in Google App Store reached 44, its difficulty level reached 55, and the number of apps related to it reached 250+, among them, there are 17 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
University Updates university\ 44 30
2
Mo | UK University Degree Courses & Scholarships stratford university 18 31
3
Free Online University Courses university joseph fourier ≤5 24
4
Studo - University Student App fachhochschule salzburg gmbh ≤5 30
5
Campbellsville University campbellsville university 24 46
6
All Universities universities 56 15
7
QS World University Rankings qs 34 32
8
University of Michigan michigan 44 56
9
Unicaf | UK University Degree Scholarships university partnerships programme ≤5 30
10
Michigan State University msu 38 44

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
students portal 65 3 250+ 45
elearn 61 41 249 58
post 60 71 250+ 76
collegego 58 62 250+ 246
bright space 56 28 250+ 155

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Student Portal qazian s study portal ≤5 24
2
CPS Student Portal google cps 28 44
3
Campus Student infinite campus 59 38
4
University Student Portal chancellor portal 43 23
5
Canvas Student canvas 81 60
6
Ashford Student Portal ashford 28 46
7
StudentVUE student vue 57 22
8
Student Portal nmims student portal 19 40
9
Aeries Mobile Portal aries 54 22
10
Student Portal جامعه المنصوره 9 16

These five keywords: “students portal”, “elearn”, “post”, “collegego”, “bright space”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Student Portal”, “CPS Student Portal”, “Campus Student”, “University Student Portal”, “Canvas Student”, “Ashford Student Portal”, “StudentVUE”, “Student Portal”, “Aeries Mobile Portal”, “Student Portal”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “university”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “university