"union" App Store Keywords Research Case | ASOTools
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"union" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “union” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “resume templates free”, “pomemon go”, “exception;”, “gloom”, “festival of lights”, “achive”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “union” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword union from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
weatern union 70 14 248 99
wastern union 70 13 249 106
western union 67 18 249 121
state employee credit union 56 13 248 74
state employees credit union 56 7 249 52

The search volume of the core keyword union in Google App Store reached 44, its difficulty level reached 58, and the number of apps related to it reached 249, among them, there are 48 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Union Bank Mobile Banking union bank 50 11
2
Atlantic Union Bank atlantic union bank 33 46
3
UnionMobile union bank nigeria 14 21
4
U-Mobile - Union Bank of India uunion 50 29
5
Union Plus Deals union plus 19 5
6
Union Bank & Trust Mobile union bank and trust 20 22
7
Western Union: Send Money Internationally 24/7 weatern union 70 14
8
Union Strong union reach ≤5 21
9
Union Reach - The Union Mobile Communications App union reach ≤5 21
10
The Union Bank Mobile Banking the union bank, inc ≤5 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
weatern union 70 14 248 99
wastern union 70 13 249 106
americans airline 68 21 249 137
american airlines 67 20 249 125
western union 67 18 249 121

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Western Union: Send Money Internationally 24/7 wastern union 70 13
2
Western Union Netspend Prepaid western union netspend 14 28
3
Vigo - Send Cash & Transfer Money Internationally vigo 38 34
4
Remitly: Send Money & Track International Funds remitly 50 21
5
Xoom Money Transfer xzoom 58 24
6
Ria Money Transfer – Send Money Online Anywhere ria 45 42
7
Western Heritage Credit Union western heritage credit union ≤5 30
8
Western Cooperative Mobile western cooperative credit union ≤5 30
9
Cash to Cash Tarifs Agences Western Union, RIA, MG wastern union 70 13
10
MoneyGram money gram 58 14

These five keywords: “weatern union”, “wastern union”, “americans airline”, “american airlines”, “western union”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Western Union: Send Money Internationally 24/7”, “Western Union Netspend Prepaid”, “Vigo - Send Cash & Transfer Money Internationally”, “Remitly: Send Money & Track International Funds”, “Xoom Money Transfer”, “Ria Money Transfer – Send Money Online Anywhere”, “Western Heritage Credit Union”, “Western Cooperative Mobile”, “Cash to Cash Tarifs Agences Western Union, RIA, MG”, “MoneyGram”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “union”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “union