"unicorns" App Store Keywords Research Case | ASOTools
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"unicorns" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “unicorns” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “facebook mobile”, “template”, “mallard”, “carwash”, “ariana grande”, “dave and ava”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “unicorns” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword unicorns from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
unicorns wallpaper 41 2 250+ 34
unstable unicorns 24 34 250+ 221
unicorns games 13 5 250+ 114
unicorns and rainbows 13 3 250+ 69
unicorns unicorns 11 4 250+ 107

The search volume of the core keyword unicorns in Google App Store reached 48, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 110 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Baby Unicorn - Virtual Pony Pet Care & Dress Up unicornio 39 9
2
Unicorn Coloring Book Glitter unicorn coloring 27 20
3
My Baby Unicorn 2 - New Virtual Pony Pet ubicorn 60 7
4
Unicorn Live Wallpaper ???? Fantasy 4K Wallpapers cute unicorn 3d wallpaper ≤5 3
5
Unicorn Photo show me pictures of unicorns 6 3
6
Unicorn Catch hadley 21 39
7
Magical Unicorn Candy World i'ma unicorn ≤5 31
8
Kpopsies - Hatch Your Unicorn Idol smolsies 3 unicorn ≤5 9
9
Unicorn Wallpaper ???? unicorns wallpaper 41 2
10
Unicorn 3D Coloring Book unicorn 3d 12 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fpmdps de pantalla 68 21 250+ 191
ice creams 68 9 250+ 74
fodos. de. patalla 68 30 250+ 183
pinteret 62 49 250+ 229
girls 60 68 250+ 182

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
2
Best HD Wallpapers and Backgrounds wallperss 77 30
3
Wallpapers Full HD - Backgrounds 4K papeis de parede 56 25
4
Cute Wallpapers ???? Kawaii fodos. de. patalla 68 30
5
Cute Kawaii Wallpapers wallpaper cute 60 6
6
Girly HD Wallpapers & Backgrounds fodos. de. pantalla 68 30
7
Marble Wallpapers wallpappers 51 25
8
Wallcraft – Wallpapers HD, 4K Backgrounds wall paper hd 75 20
9
Wolf Wallpaper HD font d'écrans 56 18
10
Walli - 4K, HD Wallpapers & Backgrounds walppaper 77 26

These five keywords: “fpmdps de pantalla”, “ice creams”, “fodos. de. patalla”, “pinteret”, “girls”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ZEDGE™ Wallpapers & Ringtones”, “Best HD Wallpapers and Backgrounds”, “Wallpapers Full HD - Backgrounds 4K”, “Cute Wallpapers ???? Kawaii”, “Cute Kawaii Wallpapers”, “Girly HD Wallpapers & Backgrounds”, “Marble Wallpapers”, “Wallcraft – Wallpapers HD, 4K Backgrounds”, “Wolf Wallpaper HD”, “Walli - 4K, HD Wallpapers & Backgrounds”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “unicorns”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “unicorns