"unicorn cake" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “unicorn cake” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “twitter video downloader”, “tradução de inglês para português”, “instant messenger”, “tìm việc làm”, “mugs”, “v8 supercars”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “unicorn cake” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword unicorn cake from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
fat unicorn cake | ≤5 | 30 | 250+ | 132 |
unicorn castle rainbow cake | ≤5 | 30 | 250+ | 104 |
unicorn cake making kitchen | ≤5 | 30 | 250+ | 101 |
fat unicorn cooking pony cake | ≤5 | 30 | 250+ | 89 |
rainbow unicorn cake maker | ≤5 | 30 | 250+ | 87 |
The search volume of the core keyword unicorn cake in Google App Store reached 36, its difficulty level reached 10, and the number of apps related to it reached 249, among them, there are 82 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Unicorn Chef: Cooking Games for Girls | f games for girls | 50 | 25 | |
2 |
|
Unicorn Cake 1 - Unicorn Rainbow Food | fat unicorn cooking pony cake | ≤5 | 30 |
3 |
|
Unicorn Cake 2 - Unicorn Food Maker | τουρτες unicorn | ≤5 | 7 |
4 |
|
Unicorn Food - Sweet Rainbow Cake Desserts Bakery | rainbow cake | 41 | 12 |
5 |
|
Rainbow Unicorn Cake - Unicorn Food Maker | unicorn cake maker dessert | ≤5 | 2 |
6 |
|
Unicorn Princess Cake - Save The Prince | unicorn princess cake | ≤5 | 9 |
7 |
|
Cooking Unicorn Rainbow Cake- Food Game for girl | unicorn rainbow cake games | ≤5 | 5 |
8 |
|
Unicorn Chef: Baking! Cooking Games for Girls | backing games | 18 | 13 |
9 |
|
Unicorn Food - Rainbow Glitter Food & Fashion | unicorn food | 12 | 8 |
10 |
|
Unicorn cake Wallpapers | sweet unicorn cake wallpaper | ≤5 | 30 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
girlzs | 73 | 43 | 250+ | 208 |
cske | 63 | 13 | 250+ | 117 |
berbery | 61 | 64 | 250+ | 250 |
doughnuts | 61 | 10 | 250+ | 51 |
bakeries | 61 | 8 | 250+ | 61 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Guns GirlZ - Mirage Cabin | guns girlz mirage cabin | ≤5 | 18 |
2 |
|
Unicorn Chef Carnival Fair Food: Games for Girls | a girl games | 50 | 27 |
3 |
|
Rich Girls Shopping ???? - Cash Register Games | go shopping | 39 | 30 |
4 |
|
Girls games: Painting and coloring | girls game | 44 | 30 |
5 |
|
Pink GirlZ | girlz | 18 | 27 |
6 |
|
💃 Wallpapers for Girls - Girly backgrounds | cirly | ≤5 | 2 |
7 |
|
Guns Girl - Honkai Gakuen | gun girls | 26 | 17 |
8 |
|
Zgirls | zgirls | 25 | 27 |
9 |
|
Girls' Frontline | firls | 73 | 32 |
10 |
|
It Girl - Fashion Celebrity & Dress Up Game | girlds | 73 | 18 |
These five keywords: “girlzs”, “cske”, “berbery”, “doughnuts”, “bakeries”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Guns GirlZ - Mirage Cabin”, “Unicorn Chef Carnival Fair Food: Games for Girls”, “Rich Girls Shopping ???? - Cash Register Games”, “Girls games: Painting and coloring”, “Pink GirlZ”, “💃 Wallpapers for Girls - Girly backgrounds”, “Guns Girl - Honkai Gakuen”, “Zgirls”, “Girls' Frontline”, “It Girl - Fashion Celebrity & Dress Up Game”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “unicorn cake”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: