"ultrasounds" App Store Keywords Research Case | ASOTools
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"ultrasounds" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ultrasounds” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “brawling”, “youtube music”, “goose”, “songs lyrics”, “maçlar”, “perfected”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ultrasounds” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ultrasounds from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
baby ultrasounds 23 6 250+ 75
fake ultrasounds 8 7 249 87
ultrasounds for cats ≤5 24 249 207
mosquito repellent ultrasounds ≤5 21 249 202
mosquito repellent ultrasounds ≤5 21 249 201

The search volume of the core keyword ultrasounds in Google App Store reached 45, its difficulty level reached 2, and the number of apps related to it reached 249, among them, there are 27 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Frequency Generator - Audio Tools & Ultrasound ultra sound 45 15
2
UltraSound Detector ultrassom 34 8
3
Obstetrics & Gyenacology Ultrasound Guide ecografia obstetrica 19 24
4
Deepscope Ultrasound Simulator ultrasound 37 23
5
UltraSound Spoof fake ultrasound 17 7
6
Advances in Ultrasound in Obstetrics & Gynecology real sonogram ≤5 18
7
Clarius Ultrasound App ultrasound pregnancy scanner 7 7
8
POC Ultrasound Guide point of care ultrasound guide ≤5 30
9
Philips Lumify Ultrasound App lumify 19 36
10
Ultrasound Detector ultrasound detector ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bed bath and beyond 66 48 249 217
bed bath & beyond 58 46 249 217
hertzes 58 14 249 96
pregnacy 56 13 250+ 92
boy names 56 5 250+ 18

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bed Bath & Beyond: Home Essentials + Gift Registry bed bath & beyond 58 46
2
Coupons for Bed Bath and Beyond Discounts ???? bed bath & beyond 58 46
3
Coupons for Bed Bath and Beyond bedbathandbeyond coupon 50 30
4
My Bath & Body Works bath and body works 67 36
5
buybuy BABY: Baby Essentials + Registry buy buy baby 53 18
6
Coupons for My Bath & Body Works limited brands aces 23 40
7
Coupons for Bath & Body Works bath and body works coupon 50 8
8
BoxLunch App lunch box 48 22
9
Wayfair - Shop All Things Home wayfair 70 43
10
Belk belk 57 52

These five keywords: “bed bath and beyond”, “bed bath & beyond”, “hertzes”, “pregnacy”, “boy names”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bed Bath & Beyond: Home Essentials + Gift Registry”, “Coupons for Bed Bath and Beyond Discounts ????”, “Coupons for Bed Bath and Beyond”, “My Bath & Body Works”, “buybuy BABY: Baby Essentials + Registry”, “Coupons for My Bath & Body Works”, “Coupons for Bath & Body Works”, “BoxLunch App”, “Wayfair - Shop All Things Home”, “Belk”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ultrasounds”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ultrasounds