"toddlers" App Store Keywords Research Case | ASOTools
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"toddlers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “toddlers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “subject and predicate”, “legions”, “lion roar”, “красиво фото”, “worse”, “pain”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “toddlers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword toddlers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
games for toddlers 36 19 250+ 169
toddlers and tiaras 28 31 250+ 195
toddlers games 25 8 250+ 130
game for toddlers 24 14 250+ 170
toddlers game 24 12 250+ 171

The search volume of the core keyword toddlers in Google App Store reached 35, its difficulty level reached 31, and the number of apps related to it reached 250+, among them, there are 117 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Preschool Learning - 27 Toddler Games for Free kid activities 34 8
2
Colors for Kids, Toddlers, Babies - Learning Game ganes for kids 46 17
3
Baby Games for 2,3,4 year old toddlers cocuk oyunlari 31 17
4
Dinosaur games for kids and toddlers 2 4 years old dinosaur games 55 20
5
Toddler Games for 2, 3 year old kids - Ads Free toddler 16 41
6
Toddler games for 2-5 year olds juego para niños 37 22
7
Balloon Pop : Toddler Games for preschool kids animated kids game-s for baby & kid-s ≤5 30
8
Baby Games for 1+ Toddlers games for 1 year olds 10 7
9
Toddler Learning Games for 2-5 Year Olds learning games for kids 35 16
10
Toddlers Learning Baby Games - Free Kids Games itsygames for babies&toddlers ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
apple apple 82 8 250+ 54
girlzs 73 43 250+ 208
abc nes 70 11 250+ 88
abc 69 75 250+ 61
legos 66 23 250+ 148

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Apple Music apple 82 68
2
ABC Kids - Tracing & Phonics alphabetic 60 7
3
Apple TV apple tv 65 28
4
Red Apple Shooter - Fun Revolver Shooting Game counting apples game ≤5 30
5
4k Apple Wallpaper яблоками 9 4
6
Shoot the Apple apple shoot 18 17
7
Move to iOS ios 55 61
8
Launcher iPhone iphone 64 55
9
Rouge Apple Bubble Live Wallpaper live apple wallpaper ≤5 7
10
Apple Knight: Action Platformer plataformas 43 33

These five keywords: “apple apple”, “girlzs”, “abc nes”, “abc”, “legos”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Apple Music”, “ABC Kids - Tracing & Phonics”, “Apple TV”, “Red Apple Shooter - Fun Revolver Shooting Game”, “4k Apple Wallpaper”, “Shoot the Apple”, “Move to iOS”, “Launcher iPhone”, “Rouge Apple Bubble Live Wallpaper”, “Apple Knight: Action Platformer”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “toddlers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “toddlers