"thomas the train" App Store Keywords Research Case | ASOTools
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"thomas the train" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “thomas the train” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “stewie griffin”, “swimmers”, “font”, “termometer”, “waj”, “wolverhampton”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “thomas the train” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword thomas the train from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
thomas the train videos 14 25 195 165
thomas the train games 10 9 249 124
thomas the train games for free ≤5 23 249 217
free thomas the train games for kids ≤5 22 249 215
thomas the train free ≤5 22 249 213

The search volume of the core keyword thomas the train in Google App Store reached 37, its difficulty level reached 10, and the number of apps related to it reached 248, among them, there are 118 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Thomas & Friends: Magical Tracks tomás 45 15
2
Thomas & Friends Minis thomas 44 56
3
Thomas & Friends: Go Go Thomas antonia thomas 45 50
4
Thomas & Friends: Adventures! thomas and friends adventures ≤5 17
5
Train Thomas Traffic Race thomas and friends the lion of sodor ≤5 24
6
Tank Engine Thomas Magic Beat Hop Tiles thomas varoux ≤5 30
7
Flip train - angry thom train timothy the ghost train ≤5 30
8
Train Toma Game :2D Game puzzle thomas and friends puzzle games ≤5 20
9
3D tomas : Speed crazy train thomas and friends blocksworld crazy games ≤5 24
10
Tank Engine Thomas Dream Tiles project g1 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fobuk 100 30 249 244
cars 67 50 250+ 212
hot 66 73 250+ 40
legos 66 23 250+ 148
debatable 65 57 248 237

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fleep - Free Team Messenger pescebok 100 5
2
Fruit Ninja® fruiy 56 17
3
Candy Crush Soda Saga sagas 50 33
4
Facebook faceb 100 79
5
DC Legends: Fight Superheroes bat-man 63 54
6
Roblox roblocxx 88 63
7
My Talking Angela angele 61 61
8
HSK Online — HSK Study and Exams hsk 30 32
9
Solitaire jeusc 53 30
10
Minecraft minecraft 80 95

These five keywords: “fobuk”, “cars”, “hot”, “legos”, “debatable”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fleep - Free Team Messenger”, “Fruit Ninja®”, “Candy Crush Soda Saga”, “Facebook”, “DC Legends: Fight Superheroes”, “Roblox”, “My Talking Angela”, “HSK Online — HSK Study and Exams”, “Solitaire”, “Minecraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “thomas the train”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “thomas the train