"thieves" App Store Keywords Research Case | ASOTools
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"thieves" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “thieves” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “piano”, “mexicano”, “fancy fonts”, “95%”, “bubble”, “dish”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “thieves” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword thieves from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
thieves of the sea 51 26 249 157
seas of thieves 51 21 250+ 143
sea of thieves 47 28 250+ 160
king of thieves 31 38 248 210
the king of thieves 26 38 249 216

The search volume of the core keyword thieves in Google App Store reached 32, its difficulty level reached 17, and the number of apps related to it reached 249, among them, there are 60 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
King of Thieves thiefs 43 7
2
Snipers vs Thieves svt 43 39
3
Snipers vs Thieves: Classic! snipers vs gangstar 3d ≤5 30
4
Robbery Bob 2: Double Trouble b.o.b 56 8
5
Jewel Thief Grand Crime City Bank Robbery Games thief games 21 14
6
Sneak Thief Simulator Heist: Thief Robbery Games burglary 38 21
7
Lucky Looter lucky luciano 39 50
8
Snipers Vs Thieves: Zombies! snipers vs thieves zombies ≤5 23
9
Thief King thief king ≤5 15
10
Heist Thief Robbery - Sneak Simulator thief simulator 30 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
lego 65 35 250+ 140
udos 61 62 250+ 243
vs 60 74 250+ 84
sneak 60 39 250+ 144
deliver 58 80 250+ 138

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LEGO® Life: Safe Social Media for Kids lego minecraft 39 25
2
LEGO® Building Instructions lego masters 41 33
3
LEGO® Star Wars™: TFA legos 66 23
4
LEGO® Legacy: Heroes Unboxed lego nin jago 51 29
5
LEGO® Tower leog 46 26
6
LEGO® POWERED UP lego ideas 30 26
7
LEGO® DUPLO® WORLD dulpo lego 45 34
8
LEGO® Super Mario™ super mario maker2 36 30
9
LEGO® HIDDEN SIDE™ lego hidden side 36 29
10
LEGO® Friends: Heartlake Rush lego fends 51 30

These five keywords: “lego”, “udos”, “vs”, “sneak”, “deliver”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LEGO® Life: Safe Social Media for Kids”, “LEGO® Building Instructions”, “LEGO® Star Wars™: TFA”, “LEGO® Legacy: Heroes Unboxed”, “LEGO® Tower”, “LEGO® POWERED UP”, “LEGO® DUPLO® WORLD”, “LEGO® Super Mario™”, “LEGO® HIDDEN SIDE™”, “LEGO® Friends: Heartlake Rush”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “thieves”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “thieves