"thesun" App Store Keywords Research Case | ASOTools
×

"thesun" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “thesun” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “boohoo”, “photo shop”, “english to marathi”, “bull terrier”, “kpip”, “alphab”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “thesun” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword thesun from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
thesundaily web & ipaper ≤5 30 250+ 168
thesunorigin ≤5 30 250+ 212
thesundaily ≤5 30 250+ 198
thesundaily app ≤5 30 250+ 187
thesun co uk ≤5 30 250+ 173

The search volume of the core keyword thesun in Google App Store reached 61, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 96 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Sun Evaluation: Post-apocalypse action shooter wolfenstein the new order 33 25
2
Sunday Sun Newspaper the sun newspaper 32 7
3
The Sun Origin: Post-apocalyptic action shooter the sun 49 17
4
The Mirror App: Daily News daily mirror 39 27
5
Daily Star daily star 58 21
6
Daily Mail Online dailey mail 82 24
7
theSundaily Web & iPaper thesundaily web & ipaper ≤5 30
8
Daily Star Newspaper daily star e paper 18 14
9
Masters of the Sun AR masters of the sun 21 35
10
San Bernardino Sun san bernardino 50 50

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
dailey mail 82 24 250+ 137
dailymail 82 21 250+ 196
fox news 76 15 250+ 133
fox 73 75 250+ 61
skynews 73 23 250+ 200

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Daily Post - Nigeria News daily post newspaper nigeria ≤5 2
2
English News Reader english news reader ≤5 9
3
Breaking News UK: World & Local Daily Headlines uk breaking news 36 14
4
UK Newspapers uk newspapers 31 12
5
USA Newspapers - US News App national newspapers 46 30
6
Radio Daily Mail PRO+ daily mail online 43 37
7
Dragonites Daily Mail daily mail online free ≤5 30
8
Daily Devotions by LHM lutheran hour ministries ≤5 2
9
All United Kingdom Newspaper | UK Newspaper 每日郵報 mailonline ≤5 30
10
Notify me - Notification Reminder notify me 9 15

These five keywords: “dailey mail”, “dailymail”, “fox news”, “fox”, “skynews”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Daily Post - Nigeria News”, “English News Reader”, “Breaking News UK: World & Local Daily Headlines”, “UK Newspapers”, “USA Newspapers - US News App”, “Radio Daily Mail PRO+”, “Dragonites Daily Mail”, “Daily Devotions by LHM”, “All United Kingdom Newspaper | UK Newspaper”, “Notify me - Notification Reminder”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “thesun”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “thesun