"therapy" App Store Keywords Research Case | ASOTools
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"therapy" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “therapy” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “minecraft pocket edition”, “bongar”, “ramen noodles”, “movietime”, “poder judicial”, “db legends”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “therapy” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword therapy from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
physiotherapy 55 21 249 9
physical therapy 45 20 250+ 7
cognitive behavioural therapy 41 4 248 53
psychotherapy 39 14 250+ 87
cupping therapy 36 27 249 132

The search volume of the core keyword therapy in Google App Store reached 48, its difficulty level reached 54, and the number of apps related to it reached 249, among them, there are 36 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wysa: stress, depression & anxiety therapy chatbot therapist 50 15
2
BetterHelp: Online Counseling & Therapy counselling 51 22
3
7 Cups: Anxiety & Stress Chat counciling 37 25
4
Talkspace Counseling & Therapy talkspace 39 31
5
InnerHour Self-Care Therapy - Anxiety & Depression mentaal beter 14 9
6
Sanvello for Anxiety, Depression & Stress overwhelm 50 26
7
CBT Companion: (Cognitive Behavioral Therapy app) cbt 41 41
8
What's Up? - A Mental Health App catharsis 46 51
9
TherapyChat - Online therapy & counselling psicoterapias ≤5 30
10
ReGain - Couples Counseling and Therapy counselling for couples 29 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
waths up 68 29 250+ 183
whaas up 68 22 250+ 170
hinge 60 21 249 157
anxieties 58 30 248 156
depressing 58 13 250+ 85

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
WhatsApp Business whatsapp plus 60 14
3
What's Up? - A Mental Health App catharsis 46 51
4
What's Up wotchap 90 30
5
Whats Web wssup web 100 21
6
TextNow: Free Texting & Calling App text now 68 30
7
Video Call for WhatsApp : FREE Messages App whatsapp video call 34 9
8
What's Up what s happening what s up ≤5 30
9
Messenger – Text and Video Chat for Free messenger 83 86
10
Messenger for Video Call, Video Chat & Random chat messenger for chatting 18 30

These five keywords: “waths up”, “whaas up”, “hinge”, “anxieties”, “depressing”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “WhatsApp Business”, “What's Up? - A Mental Health App”, “What's Up”, “Whats Web”, “TextNow: Free Texting & Calling App”, “Video Call for WhatsApp : FREE Messages App”, “What's Up”, “Messenger – Text and Video Chat for Free”, “Messenger for Video Call, Video Chat & Random chat”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “therapy”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “therapy