"the sims" App Store Keywords Research Case | ASOTools
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"the sims" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the sims” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chopt”, “coiffeur”, “stanley”, “depoo”, “games that are fun”, “rti”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “the sims” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the sims from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the sims 4 50 37 250+ 206
the sims4 38 42 250+ 225
the sims free play 37 42 250+ 223
the sims 4 cheats 33 43 250+ 224
the sims freeplay 33 40 250+ 226

The search volume of the core keyword the sims in Google App Store reached 46, its difficulty level reached 35, and the number of apps related to it reached 250+, among them, there are 218 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Sims™ Mobile the 65 100
2
The Sims™ FreePlay the simer 48 51
3
Home Street – Home Design Game casa grandissima 39 23
4
SimCity BuildIt ciudades 55 38
5
All Sims Cheats cheats for sims 4 48 47
6
Idle Life Sim - Simulator Game life. games 39 32
7
Guide for Sim-sFamily Discover University 4 sims 4 get famous 11 31
8
Amino for Sims amino for: sims ≤5 30
9
Virtual Sim Story: 3D Dream Home & Life roplay games 26 31
10
House Flip house flip 40 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tuisch 85 30 249 243
girla 73 32 250+ 179
hentai 69 23 250+ 173
hi 68 78 250+ 64
muvistar 68 53 248 223

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
2
Keepsafe Photo Vault: Hide Private Photos & Videos safe 44 66
3
Dropbox: Cloud Storage to Backup, Sync, File Share drobook 72 54
4
ClevCalc - Calculator clavicle 41 47
5
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 57
6
Idle Miner Tycoon - Mine Manager Simulator miner 45 62
7
Hay Day farm 52 89
8
Opensignal - 3G & 4G Signal & WiFi Speed Test open signal 31 14
9
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
10
Periscope - Live Video peresicope 53 30

These five keywords: “tuisch”, “girla”, “hentai”, “hi”, “muvistar”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ZEDGE™ Wallpapers & Ringtones”, “Keepsafe Photo Vault: Hide Private Photos & Videos”, “Dropbox: Cloud Storage to Backup, Sync, File Share”, “ClevCalc - Calculator”, “Discord - Talk, Video Chat & Hang Out with Friends”, “Idle Miner Tycoon - Mine Manager Simulator”, “Hay Day”, “Opensignal - 3G & 4G Signal & WiFi Speed Test”, “Twitch: Livestream Multiplayer Games & Esports”, “Periscope - Live Video”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “the sims”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “the sims