"the real real" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the real real” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “hln”, “zoom cloud meeti”, “flickr”, “パズドラ”, “libraries”, “p l a y s t o r e”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “the real real” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the real real from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the real 28 47 250+ 225
the real deal 24 22 250+ 169
the real jackpot 18 30 250+ 214
the real juggle 11 25 250+ 182
the real roblox 7 12 250+ 132

The search volume of the core keyword the real real in Google App Store reached 52, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 175 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The RealReal the realreal 47 32
2
The Luxury Closet - Buy & Sell Authentic Luxury buyma 39 49
3
Rebag rebag 32 35
4
Real Video Call Santa is santa claus real 21 30
5
Call Jeffy Real Voice -Simulated Video + Chat 2020 call momma 41 10
6
Real Gangster Simulator Grand City guaranteeing 39 51
7
Video Call Santa Real call santa facetime ≤5 2
8
GOAT – Sneakers & Apparel goat 61 63
9
Poshmark - Buy & Sell Fashion poshmark 61 38
10
Real Gangster Crime real 63 93

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
waltspp 90 43 250+ 210
wassatap 90 30 249 229
whattappas 90 30 249 213
imea 87 43 247 190
ilea 87 42 247 190

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
WhatsApp Business whatsapp plus 60 14
3
Free Call : Call Free & Free Text llamar 36 19
4
Status photos and Video Downloader Story saver App статуса 23 7
5
Whats Web wssup web 100 21
6
Messenger for Video Call, Video Chat & Random chat messenger for chatting 18 30
7
Status Saver for WhatsApp hardship 31 22
8
Status Saver for WhatsApp - Video Downloader App zürüm dürüm ≤5 30
9
Free Wants Messenger Stickers 2020 waasap baru 6 30
10
Click to chat [small, no ads] click allow to continue ≤5 13

These five keywords: “waltspp”, “wassatap”, “whattappas”, “imea”, “ilea”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “WhatsApp Business”, “Free Call : Call Free & Free Text”, “Status photos and Video Downloader Story saver App”, “Whats Web”, “Messenger for Video Call, Video Chat & Random chat”, “Status Saver for WhatsApp”, “Status Saver for WhatsApp - Video Downloader App”, “Free Wants Messenger Stickers 2020”, “Click to chat [small, no ads]”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “the real real”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “the real real