"the moon" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the moon” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “gogel”, “just dance 2020”, “vita”, “smores”, “мультиках”, “auto”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “the moon” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the moon from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dark side of the moon 41 41 250+ 199
phases of the moon 41 4 250+ 64
transformers dark of the moon 36 10 250+ 112
the moon lander 34 7 250+ 56
cycles of the moon 34 5 250+ 68

The search volume of the core keyword the moon in Google App Store reached 36, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 79 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Moon - Phases Calendar the moon app ≤5 30
2
My Moon Phase - Lunar Calendar & Full Moon Phases full moons 55 6
3
Phases of the Moon Calendar & Wallpaper Free fases de la luna 51 7
4
Daff Moon Phase фаза луны 34 6
5
Moon Phase Calendar moon phase 51 18
6
Shoot The Moon shoot the moon 24 26
7
The Moon Pro - Calendar moon Phases moons pro ≤5 30
8
The Moon Calendar moon calendar 36 11
9
Phases of the Moon Calendar & Wallpaper Pro jump the moon pro ≤5 13
10
Moon 3D Live Wallpaper moon birds freespace ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
horoscope 64 74 250+ 112
star 63 88 250+ 133
sun 61 68 250+ 49
ertch 61 14 250+ 116
co 58 68 250+ 85

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Daily Horoscope asology 55 8
2
Horoscopes & Tarot astrolis 19 8
3
Free Tarot Card Reading 2020: Love, Career, Yes No tarot card reading 2020 ≤5 3
4
Co–Star Personalized Astrology astrology 55 58
5
Face Scan: Horoscope & Astrology astrology face changer ≤5 5
6
Horoscopes – Daily Zodiac Horoscope & Astrology zonic sign 65 7
7
Tarot Zodiac zodiac faeries ≤5 5
8
Horoscope - Daily Zodiac Sign Reading زودياك 12 3
9
Daily Horoscope 2020 предсказатель гороскопа ≤5 4
10
Astroguide - Free Daily Horoscope & Tarot Reading astro guide vice ≤5 9

These five keywords: “horoscope”, “star”, “sun”, “ertch”, “co”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Daily Horoscope”, “Horoscopes & Tarot”, “Free Tarot Card Reading 2020: Love, Career, Yes No”, “Co–Star Personalized Astrology”, “Face Scan: Horoscope & Astrology”, “Horoscopes – Daily Zodiac Horoscope & Astrology”, “Tarot Zodiac”, “Horoscope - Daily Zodiac Sign Reading”, “Daily Horoscope 2020”, “Astroguide - Free Daily Horoscope & Tarot Reading”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “the moon”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “the moon