"the last of us" App Store Keywords Research Case | ASOTools
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"the last of us" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the last of us” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pancakes”, “pix”, “proportion”, “behaviors”, “image search”, “parchia”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “the last of us” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the last of us from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the last of us 2 55 56 250+ 236
the last of us part 2 34 47 250+ 234
the last of us remastered 21 33 249 218
the last of us game 14 37 250+ 235
the last of us 2 gameplay 11 29 250+ 222

The search volume of the core keyword the last of us in Google App Store reached 47, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 232 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wallpaper The Last of Us Part 2 the last of us 2 55 56
2
Last of Us Wallpapers last of us 51 55
3
Last Day on Earth: Survival last day on earth 42 35
4
Walkthrough The Last Of Us part 2 Guide last of us 2 mobile game ≤5 24
5
Guide For The Last Of Us : Part II 2020 tlou2 guide ≤5 4
6
The Last Of Us Part 2 - Trivia & Guides guides for the last of us ≤5 30
7
Guide for The last of us 2 2020 last of us 2 mobile game ≤5 24
8
Last Island of Survival: Unknown 15 Days lasts 41 55
9
Guide : The last of Us tlou 21 37
10
The Last of Us 2 Guide the last of us 2 guide ≤5 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
golgil 100 70 249 246
fqcebooka 100 60 250+ 231
wheather 100 33 250+ 190
wather 100 31 250+ 185
y tuber 100 30 250+ 173

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Teach Me Anatomy: 3D Human Body & Clinical Quizzes anatomical 24 3
2
Jack’d - Gay Chat & Dating jack 51 67
3
SKOUT - Meet, Chat, Go Live skout 52 35
4
DiskDigger photo recovery recovered 48 10
5
Akinator vuess 61 25
6
Wonolo wonolo 26 32
7
Hangouts hangouts 68 27
8
Flurv - Meet, Chat, Friend flur 23 36
9
GYM Fighting Games: Bodybuilder Trainer Fight PRO shannon lee 41 52
10
SuperVPN Free VPN Client vbn 40 41

These five keywords: “golgil”, “fqcebooka”, “wheather”, “wather”, “y tuber”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Teach Me Anatomy: 3D Human Body & Clinical Quizzes”, “Jack’d - Gay Chat & Dating”, “SKOUT - Meet, Chat, Go Live”, “DiskDigger photo recovery”, “Akinator”, “Wonolo”, “Hangouts”, “Flurv - Meet, Chat, Friend”, “GYM Fighting Games: Bodybuilder Trainer Fight PRO”, “SuperVPN Free VPN Client”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “the last of us”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “the last of us