"the iq test" App Store Keywords Research Case | ASOTools
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"the iq test" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “the iq test” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “crvena zvezda”, “gates”, “google camera”, “assinatura digital”, “jio apps”, “fort nite”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “the iq test” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword the iq test from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the moron iq test lite ≤5 14 248 129
the moron iq test ≤5 7 249 85
emoji match - match the emoji test your iq ≤5 30 250+ 91
the crossword, trivia, iq test & solitaire family ≤5 9 250+ 139
iq test the intelligence quiz ≤5 30 248 73

The search volume of the core keyword the iq test in Google App Store reached 35, its difficulty level reached 5, and the number of apps related to it reached 249, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
IQ test i.q. test 55 30
2
IQ Test - How smart are you? i.q 48 5
3
IQ Test Free i.q test 55 5
4
Best IQ Test iq 44 64
5
IQ Test - Free For All free iq test app ≤5 3
6
IQ Test - The Intelligence Quiz quiz intelligenza ≤5 12
7
Brain test - check your psy and iq level neuropsychiatric test 19 7
8
IQ Test: Intelligence Test intelligence test 15 7
9
IQ and Aptitude Test Practice gimmemore 19 30
10
The Hardest IQ Test 儿童iq益智图书 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tests 73 53 250+ 136
teste 73 35 250+ 170
cleverness 68 62 250+ 239
easy 65 84 250+ 128
easy % 65 16 250+ 135

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
40+ Psychological Tests psychological 60 11
2
Stupid Test - How Smart Are You? stupidity 29 41
3
Personality Trait Test tests for personalities 55 5
4
BFF Friendship Test bff 44 33
5
How Well Do You Know Me? brincadeiras 34 23
6
Psychological tests psychological test 29 6
7
Know Yourself Personality Tests by Excel At Life self knowledge 21 7
8
Mental Health Tests sanity test 21 12
9
Brain test - check your psy and iq level neuropsychiatric test 19 7
10
Love Test Calculator - Compatibility Tester Prank the love test 43 5

These five keywords: “tests”, “teste”, “cleverness”, “easy”, “easy %”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “40+ Psychological Tests”, “Stupid Test - How Smart Are You?”, “Personality Trait Test”, “BFF Friendship Test”, “How Well Do You Know Me?”, “Psychological tests”, “Know Yourself Personality Tests by Excel At Life”, “Mental Health Tests”, “Brain test - check your psy and iq level”, “Love Test Calculator - Compatibility Tester Prank”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “the iq test”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “the iq test