"thanksgiving day" App Store Keywords Research Case | ASOTools
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"thanksgiving day" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “thanksgiving day” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “uñas decoradas”, “convert jpg to pdf”, “shadow of the colossus”, “media files”, “bling”, “la granja de zenon”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “thanksgiving day” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword thanksgiving day from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
thanksgiving day photo editor ≤5 30 250+ 147
thanksgiving day wallpapers maker ≤5 30 250+ 137
thanksgiving day wallpapers & backgrounds hd ≤5 30 250+ 131
gobble happy thanksgiving day ≤5 30 250+ 114
thanksgiving day emoji ≤5 30 249 160

The search volume of the core keyword thanksgiving day in Google App Store reached 36, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 5 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Happy Thanksgiving Day Wishes thanksgiving turkey 21 5
2
Thanksgiving Day : Blessings Card and Song thanksgiving cards ≤5 30
3
Happy Thanksgiving Day Images 2020 imagenes de thanksgiving ≤5 4
4
Thanksgiving Day Gif gift thanksgiving 6 9
5
Thanksgiving Day:Greeting, Photo Frames,GIF,Quotes thanksgiving photo cards ≤5 11
6
Thanksgiving Day thanksgiving turkey run ≤5 19
7
Thanksgiving Day Wishes thanksgiving day wishes ≤5 30
8
Happy Thanksgiving day Greetings pou thanksgiving day ≤5 30
9
Happy Thanksgiving Live Wallpaper Free thanksgiving live wallpaper ≤5 4
10
Thanksgiving Wishes thanksgiving 32 51

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roasted 45 14 250+ 45
thank you message 41 16 250+ 111
thank you messages 41 8 250+ 52
monday quotes 39 3 250+ 50
holidays 36 42 250+ 25

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
The ROASTED Button roast button ≤5 1
2
Roast'd Coffee roasted coffee ≤5 30
3
Random Roast Generator roasts 45 12
4
Turkey Roast - Holiday Family Dinner Cooking butterball turkey 16 39
5
Roast Bot roast bot ≤5 22
6
Give Me a Roast roasting jokes 9 1
7
Roasted and Logged roasted and toasted 9 6
8
ROASTED Button 2020 roasted meme 19 30
9
Cooking Chicken Roasted roasted chicken 43 2
10
Bean Tracker - Coffee Roasting angora roast ≤5 30

These five keywords: “roasted”, “thank you message”, “thank you messages”, “monday quotes”, “holidays”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The ROASTED Button”, “Roast'd Coffee”, “Random Roast Generator”, “Turkey Roast - Holiday Family Dinner Cooking”, “Roast Bot”, “Give Me a Roast”, “Roasted and Logged”, “ROASTED Button 2020”, “Cooking Chicken Roasted”, “Bean Tracker - Coffee Roasting”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “thanksgiving day”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “thanksgiving day