"thanksgiving" App Store Keywords Research Case | ASOTools

"thanksgiving" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “thanksgiving” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kelly blue book”, “asia”, “roblocks”, “ingeniería civil”, “bahamut”, “juliet”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “thanksgiving” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword thanksgiving from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
thanksgiving day 36 15 250+ 5
thanksgiving turkey 21 5 250+ 30
happy thanksgiving 19 30 250+ 67
thanksgiving messages 18 30 250+ 45
thanksgiving dinner 16 4 250+ 43

The search volume of the core keyword thanksgiving in Google App Store reached 32, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 4 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Thanksgiving Wallpapers thanksgiving wallpapers ≤5 30
2
Thanksgiving Wishes thanksgiving app ≤5 30
3
Happy Thanksgiving Day Wishes thanksgiving day 36 15
4
Happy Thanksgiving Live Wallpaper Free thanksgiving live wallpaper ≤5 4
5
Inspirational Thanksgiving Quotes happy thanksgiving quotes ≤5 30
6
Thanksgiving Wishes & Cards thanksgiving photo cards ≤5 11
7
Thanksgiving Day : Blessings Card and Song thanksgiving cards ≤5 30
8
Happy Thanksgiving Wallpapers thanksgiving day wallpapers & backgrounds hd ≤5 30
9
Happy Thanksgiving Wishes gift thanksgiving 6 9
10
Thanksgiving photo Frames thanksgiving photo frames ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
h 63 74 250+ 55
feeln 53 27 250+ 187
hallmarks 50 24 248 153
cooking games 49 48 250+ 179
hallmark 46 29 247 155

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hulu for Android TV hon hai 11 37
2
Hangouts hangouts 68 29
3
Hallmark Movies Now hall 43 59
4
HBO Max: Stream HBO, TV, Movies & More hbo max 69 46
5
HISTORY - Watch Full Episodes of TV Shows history 53 67
6
Hulu: Stream all your favorite TV shows and movies hulu 75 36
7
H&M - we love fashion henm 83 59
8
Offroad Car H hh h 50 24
9
H Band apple watch band 46 28
10
H Letters Wallpaper HD h letters 31 30

These five keywords: “h”, “feeln”, “hallmarks”, “cooking games”, “hallmark”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hulu for Android TV”, “Hangouts”, “Hallmark Movies Now”, “HBO Max: Stream HBO, TV, Movies & More”, “HISTORY - Watch Full Episodes of TV Shows”, “Hulu: Stream all your favorite TV shows and movies”, “H&M - we love fashion”, “Offroad Car H”, “H Band”, “H Letters Wallpaper HD”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “thanksgiving”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “thanksgiving