"tennessee" App Store Keywords Research Case | ASOTools
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"tennessee" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tennessee” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “greek alphabet”, “geometry”, “polinomios”, “faec”, “r+f”, “pokies”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tennessee” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tennessee from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tennessee titans 43 38 249 183
tennessee lottery 38 12 250+ 73
pigeon forge tennessee 31 21 250+ 189
university of tennessee 31 20 250+ 110
murfreesboro tennessee 28 35 250+ 195

The search volume of the core keyword tennessee in Google App Store reached 42, its difficulty level reached 56, and the number of apps related to it reached 249, among them, there are 8 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tennessee university of tennessee 31 20
2
Tennessee Volunteers Gameday vols 46 42
3
MyTN state of tennessee ≤5 30
4
Tennessee Lottery Official App tennessee lottery 38 12
5
Tennessee Titans titans 53 31
6
Permit Test Tennessee TN DOS Driver's License Test tennessee driving test 12 1
7
Tennessee DMV Permit Practice Test Prep 2020 - TN tn dmv 18 1
8
ReadyTN 2.0 tn smartway ≤5 27
9
TN State Parks Official App fall creek falls state park 26 30
10
Tennessee Driver License Test tennessee driver license practice test ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nfl 79 42 244 91
crackstreams 63 38 249 179
william hill 58 16 250+ 126
fanduel 57 41 250+ 188
chime 57 35 248 153

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NFL nfl games 53 16
2
Madden NFL 21 Mobile Football foorballl 66 30
3
NFL Fantasy Football fantasy football 69 32
4
NFL Network redzone nfl 48 23
5
Football NFL Live Scores, Stats, & Schedules 2020 nfl scores 51 9
6
NFL Sunday Ticket for TV and Tablets sundays 48 9
7
Live Stream for NFL 2020 football stream 45 16
8
Yahoo Sports: Stream live NFL games & get scores sports 67 75
9
NFL Rush Gameday nfl rush zone 7 28
10
NFL Events nfl events ≤5 24

These five keywords: “nfl”, “crackstreams”, “william hill”, “fanduel”, “chime”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NFL”, “Madden NFL 21 Mobile Football”, “NFL Fantasy Football”, “NFL Network”, “Football NFL Live Scores, Stats, & Schedules 2020”, “NFL Sunday Ticket for TV and Tablets”, “Live Stream for NFL 2020”, “Yahoo Sports: Stream live NFL games & get scores”, “NFL Rush Gameday”, “NFL Events”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tennessee”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tennessee