"tenis" App Store Keywords Research Case | ASOTools
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"tenis" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tenis” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “galician”, “chicago bears”, “၊facebook”, “patagonia”, “photoshop adobe”, “walmartone”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tenis” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tenis from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
timber tenis 60 61 250+ 246
masa tenisi 26 15 247 106
canchas de tenis 26 7 249 61
teniss 26 6 250+ 59
table tenis 25 7 248 64

The search volume of the core keyword tenis in Google App Store reached 56, its difficulty level reached 14, and the number of apps related to it reached 249, among them, there are 64 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tennis Clash: 1v1 Free Online Sports Game timber tenis 60 61
2
Tennis World Open 2020: Ultimate 3D Sports Games sportowe 43 23
3
3D Tennis tennis 58 74
4
World of Tennis: Roaring ’20s — online sports game roaring 20s 28 41
5
Tennis Go : World Tour 3D tennis bits ≤5 20
6
Ultimate Tennis: 3D online sports game ultimate tennis 13 14
7
World Tennis Open Championship 2020: Free 3D games amazing princess tennis pro ≤5 30
8
Virtua Tennis Challenge virtua 23 43
9
Tennis TV - Live ATP Streaming eurosport 50 29
10
Tennis 24 - tennis live scores tennis live 34 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
usga open 82 51 250+ 225
usopen 82 49 249 201
roland garris 70 47 249 201
roland garos 70 44 249 192
rolland garros 70 43 249 188

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
2020 U.S. Open Golf Championship usopen golf 61 44
2
U.S. Open AR us open discover ≤5 30
3
U.S. Open Golf for Tablet usopen golf 61 44
4
Watch US Open Golf Live Stream free us open golf live 24 17
5
2019 US Open Tennis Championships usopen 82 49
6
Golf Channel golf channel 39 15
7
U.S. Women's Open usga womens open 31 24
8
WGT Golf golfe 63 11
9
PGA TOUR Golf Shootout tiger woods 44 24
10
Golf Rival golf rival 25 30

These five keywords: “usga open”, “usopen”, “roland garris”, “roland garos”, “rolland garros”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “2020 U.S. Open Golf Championship”, “U.S. Open AR”, “U.S. Open Golf for Tablet”, “Watch US Open Golf Live Stream free”, “2019 US Open Tennis Championships”, “Golf Channel”, “U.S. Women's Open”, “WGT Golf”, “PGA TOUR Golf Shootout”, “Golf Rival”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tenis”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tenis