"tema" App Store Keywords Research Case | ASOTools
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"tema" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tema” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kenny g”, “free play games”, “sawmill”, “english to arabic translator”, “kakaopage”, “palabras agudas”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tema” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tema from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sistema solar 56 6 250+ 49
sistema nervioso 53 11 249 74
ecosistema 53 30 250+ 19
guatemalan 51 5 250+ 28
sistema digestivo 50 3 248 37

The search volume of the core keyword tema in Google App Store reached 32, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 206 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
3D 2020 Theme For Android тема 26 15
2
Butterfly Launcher Themes thame 31 30
3
Wallpaper Theme +HOME Launcher アイコン 41 13
4
Themes for MIUI - Only FREE! themes 45 29
5
GO Launcher - 3D parallax Themes & HD Wallpapers themens 51 17
6
Gold Black Business Theme manly themes ≤5 4
7
APUS Launcher: Themes, 3D Wallpapers HD, Hide Apps best launcher for android 23 19
8
Blue Cute Cartoon Sweet Face Theme cute themes for android free for boys ≤5 3
9
C launcher:DIY themes,hide apps,wallpapers,2020 c launcher 18 18
10
GO Launcher S – 3D Theme, Wallpaper & Sticker теме 26 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
microsodt teams 78 26 250+ 131
microsoft teams 78 26 250+ 126
mucrosoft teams 78 23 250+ 116
mircosoft team 78 22 250+ 111
microft teams 78 21 250+ 114

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microsoft Teams microsoft teams 78 26
2
Microsoft Kaizala – Chat, Call & Work kaizala 31 38
3
Microsoft Stream streams 45 27
4
Microsoft Planner planner 57 72
5
Free Microsoft Teams with Guide mucrosoft teams 78 23
6
Microsoft Outlook: Organize Your Email & Calendar hot maill 100 30
7
Microsoft Authenticator microsoft authenticator 50 28
8
Dynamics 365 Remote Assist mixing assist ≤5 30
9
Microsoft Excel: View, Edit, & Create Spreadsheets excel 61 63
10
Microsoft Launcher launcher app 21 21

These five keywords: “microsodt teams”, “microsoft teams”, “mucrosoft teams”, “mircosoft team”, “microft teams”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Microsoft Teams”, “Microsoft Kaizala – Chat, Call & Work”, “Microsoft Stream”, “Microsoft Planner”, “Free Microsoft Teams with Guide”, “Microsoft Outlook: Organize Your Email & Calendar”, “Microsoft Authenticator”, “Dynamics 365 Remote Assist”, “Microsoft Excel: View, Edit, & Create Spreadsheets”, “Microsoft Launcher”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tema”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tema