"tape measure" App Store Keywords Research Case | ASOTools
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"tape measure" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tape measure” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tortoise”, “kolotibablo”, “7shifts”, “downloading games”, “evan”, “van go”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tape measure” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tape measure from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tape measurement 46 8 250+ 62
measure tape 39 7 250+ 68
tape measurer 31 6 249 59
measure tape app 19 5 250+ 74
tape measurement app 19 5 250+ 54

The search volume of the core keyword tape measure in Google App Store reached 48, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 68 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ruler App – Camera Tape Measure mètre 73 11
2
Measure measure 54 59
3
AR Ruler App – Tape Measure & Camera To Plan measuring tape free 17 8
4
ARPlan 3D: Tape Measure, Ruler, Floor Plan Creator arplan 51 9
5
CamToPlan - AR measurement / tape measure camtoplan 13 14
6
Moasure – the smart tape measure moasure 8 20
7
Tape Measure मोजमाप टेप ≤5 9
8
AirMeasure - AR Tape Measure & Ruler meshing tape 7 21
9
Ruler inch 35 29
10
Tape measure (cm, inch, Free) মাপার ফিতা ≤5 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
c a l c u l a t o r 83 18 250+ 142
mètre 73 11 250+ 94
bunnings 68 52 249 232
co verter 66 16 250+ 156
converters 66 14 250+ 121

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Calculator JB calculator lieti ≤5 22
2
Multifunction Calculator eds-5 multifunction calculator ≤5 30
3
Calculator calculated hopping ≤5 5
4
Little Pony Calculator my melody calculator ≤5 30
5
Calculator M calculator m ≤5 7
6
ChampCalc Scientific Calculator fs calculator: season 2018-19 ≤5 30
7
Calculator geavanceerde rekenmachine ≤5 5
8
Floating Calculator Free floating calculator widget ≤5 6
9
Calculator Free Ad free Calculator calculator free no ads ≤5 6
10
Function Calculator function app ≤5 30

These five keywords: “c a l c u l a t o r”, “mètre”, “bunnings”, “co verter”, “converters”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Calculator JB”, “Multifunction Calculator”, “Calculator”, “Little Pony Calculator”, “Calculator M”, “ChampCalc Scientific Calculator”, “Calculator”, “Floating Calculator Free”, “Calculator Free Ad free Calculator”, “Function Calculator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tape measure”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tape measure