"tanzania" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tanzania” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nmr”, “hour”, “recording”, “маршруты”, “chin”, “raven's home”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tanzania” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tanzania from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
nida tanzania 18 19 250+ 136
ligi kuu tanzania bara 14 9 249 123
vodacom tanzania 11 24 246 171
tanzania newspapers 7 10 250+ 73
tanzania news paper 7 7 250+ 139

The search volume of the core keyword tanzania in Google App Store reached 48, its difficulty level reached 59, and the number of apps related to it reached 250+, among them, there are 15 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Habari Zote Mpya Tanzania -Trending News Tanzania makonda ≤5 30
2
Kupatana Tanzania kupatana 23 36
3
Shop Online Tanzania shop online tanzania ≤5 30
4
Jiji Tanzania: Buy & Sell Online jiji.co.tz ≤5 30
5
Katiba ya Tanzania jwtz ≤5 19
6
Tanzania Premier League - Ligi Kuu ligi kuu tanzania bara 14 9
7
Air Tanzania aviasales tanzania ≤5 30
8
ITV Tanzania Live itv 44 29
9
Bongodili - Buy & Sell in Tanzania kupatana tanzania app ≤5 30
10
Official Tanzania Tourism tour guide book tanzania ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google 93 86 247 215
google mmett 83 30 249 178
paypal 82 40 248 166
pairbnb 80 61 250+ 237
airnbnb 80 34 249 180

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google googl 100 80
2
Google Go: A lighter, faster way to search goog 65 67
3
Google One google one 44 45
4
Google Calendar goggle calendar 70 20
5
Google Home hromecast 65 43
6
Google Voice google voice 66 24
7
Google Chrome: Fast & Secure chrome 76 45
8
Google Assistant - Get things done, hands-free google assistance 56 33
9
Google Drive google drivs 85 42
10
Google Keep - Notes and Lists tubufy 80 69

These five keywords: “google”, “google mmett”, “paypal”, “pairbnb”, “airnbnb”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Go: A lighter, faster way to search”, “Google One”, “Google Calendar”, “Google Home”, “Google Voice”, “Google Chrome: Fast & Secure”, “Google Assistant - Get things done, hands-free”, “Google Drive”, “Google Keep - Notes and Lists”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tanzania”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tanzania