"tanks" App Store Keywords Research Case | ASOTools
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"tanks" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tanks” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ibis painting x”, “fed up”, “переводчик гугл”, “elton john”, “rezendeevil”, “immobilienscout24”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tanks” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tanks from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tankstelle 72 17 250+ 115
tankstellen 72 13 249 96
world of tanks 50 21 250+ 136
world war tanks 50 20 250+ 152
word of tanks 38 20 250+ 151

The search volume of the core keyword tanks in Google App Store reached 47, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 124 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tank Stars tank station 56 30
2
Pocket Tanks pocket tanks 25 35
3
World of Tanks Blitz MMO world of tanks 50 21
4
Tank Commander: Empire War tank commander ≤5 8
5
Tank Hero tank trouble 28 18
6
Tanks vs Bugs tanks vs blocks ≤5 30
7
Super Tank Rumble supertanker 18 24
8
War Machines: Free Multiplayer Tank Shooting Games war machines 38 27
9
Hills of Steel tanqueray 46 30
10
Grand Tanks: Best Tank Games tank games 36 16

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tank station 56 30 249 118
corsaire 55 56 250+ 239
thanked 51 51 250+ 227
w.a.r 51 35 250+ 211
w a r 51 35 250+ 211

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Idle Gas Station Inc idle gas station inc ≤5 20
2
Map Military Base + Tank Mod for MCPE bases militares para minecraft ≤5 6
3
Gas Station Parking Simulator gas station parking simulator ≤5 30
4
Gas Station & Fuel Finder nearest gas station 48 11
5
Fuel Inc - Gas Station builder sim fuel inc ≤5 7
6
Real Car Wash Job: Gas Station Car Parking Games real car wash game ≤5 30
7
Fuelio: gas log, costs, car management, GPS routes jerry can 31 15
8
Exxon Mobil Rewards+ mobil 50 65
9
World of Tanks Blitz MMO world of tanks 50 21
10
Gas Station: Car Parking Sim gaz station 83 12

These five keywords: “tank station”, “corsaire”, “thanked”, “w.a.r”, “w a r”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Idle Gas Station Inc”, “Map Military Base + Tank Mod for MCPE”, “Gas Station Parking Simulator”, “Gas Station & Fuel Finder”, “Fuel Inc - Gas Station builder sim”, “Real Car Wash Job: Gas Station Car Parking Games”, “Fuelio: gas log, costs, car management, GPS routes”, “Exxon Mobil Rewards+”, “World of Tanks Blitz MMO”, “Gas Station: Car Parking Sim”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tanks”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tanks