"tandoori chicken" App Store Keywords Research Case | ASOTools
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"tandoori chicken" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “tandoori chicken” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “elements table”, “supermario”, “lala”, “تگرام”, “yacht”, “nails”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “tandoori chicken” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword tandoori chicken from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
chicken tandoori hotel game ≤5 7 250+ 133
chicken tandoori banane wali game ≤5 7 250+ 120
chicken tandoori making game ≤5 5 250+ 126
chicken tandoori ka game ≤5 7 250+ 108
chicken tandoori banane wala game ≤5 30 250+ 173

The search volume of the core keyword tandoori chicken in Google App Store reached 43, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 79 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chicken Recipes smarty chicken ≤5 15
2
Chicken Recipe Cooking Non Veg Samayal Video Tamil chicken gravy maker ≤5 30
3
Grilled Chicken Recipes & BBQ Chicken Recipes marinated chicken 39 11
4
Top Recipes Cook Book Challenges Free Games ramdhan 14 29
5
Barbeque Chicken Recipe - Cooking Games roosters chicken and grill ≤5 30
6
200 Chicken Recipes Hindi mutton recipes in hindi ≤5 30
7
Fried Chicken Chef: Fast Food Maker fried chicken 50 19
8
Roasted Chicken Recipe roasted chicken 43 2
9
Chicken Lollipop-Cooking Maker Street Food chicken meat cutting games ≤5 5
10
Chicken Tandoori tandoori 41 43

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
restaurants 87 31 250+ 160
foods 77 38 250+ 165
qwikipedia 75 67 249 242
door dash 73 32 250+ 164
wihsing 72 58 250+ 225

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Restaurant.com restaurant 70 86
2
Food Street - Restaurant Management & Food Game foodstreet 41 28
3
Cooking City: frenzy chef restaurant cooking games ресторани 33 25
4
Cooking Madness - A Chef's Restaurant Games restaurante 65 51
5
Cooking Yummy-Restaurant Game yummy cooking party ≤5 6
6
Cooking Cafe – Restaurant Star : Chef Tycoon star café tekin ≤5 30
7
Animal Restaurant рестораны 41 27
8
Cooking Fever restaurantes 65 23
9
Restaurant Story™ restraunt 38 28
10
My Cooking - Restaurant Food Cooking Games mi cocina 29 22

These five keywords: “restaurants”, “foods”, “qwikipedia”, “door dash”, “wihsing”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Restaurant.com”, “Food Street - Restaurant Management & Food Game”, “Cooking City: frenzy chef restaurant cooking games”, “Cooking Madness - A Chef's Restaurant Games”, “Cooking Yummy-Restaurant Game”, “Cooking Cafe – Restaurant Star : Chef Tycoon”, “Animal Restaurant”, “Cooking Fever”, “Restaurant Story™”, “My Cooking - Restaurant Food Cooking Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “tandoori chicken”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “tandoori chicken