"suvival games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “suvival games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “splash learning”, “homeaway”, “logomaker”, “fire”, “gestiona”, “kobe bryant”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “suvival games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword suvival games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
suvival games offline 6 30 250+ 196
suvival games offline free ≤5 30 250+ 205
suvival games ofline ≤5 30 250+ 195
multiplayer suvival games offline ≤5 30 250+ 196
zombie suvival games offline ≤5 30 250+ 149

The search volume of the core keyword suvival games in Google App Store reached 34, its difficulty level reached 29, and the number of apps related to it reached 249, among them, there are 190 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Survivor Adventure: Survival Island suivival 41 31
2
Westland Survival - Be a survivor in the Wild West westworld 53 53
3
Dark Days: Zombie Survival zurvival games 34 30
4
Z Shelter Survival Games- Survive The Last Day! survial games 34 26
5
Survive - Wilderness survival survive 41 33
6
Jurassic Survival darango 41 46
7
Survival and Craft: Crafting In The Ocean riverraft 26 49
8
Survival Island: EVO – Survivor building home farcry 35 42
9
State of Survival: Survive the Zombie Apocalypse state 51 64
10
Mine Survival 11 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
trger 82 22 250+ 109
¿free fire 77 12 250+ 115
pung 75 58 250+ 237
pibg 75 58 248 231
pub g 75 20 249 123

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Target tatget 82 20
2
Johnny Trigger - Sniper Game johnnie walker 51 49
3
Trigger - Task Launcher triggering 48 20
4
Johnny Trigger - Action Shooting Game shoot 51 92
5
DEAD TRIGGER 2 - Zombie Survival Shooter FPS dead trigger 2 33 25
6
DEAD TRIGGER - Offline Zombie Shooter dead trigger 27 23
7
UNKILLED - Zombie FPS Shooting Game zombiegames 24 16
8
Zombie Target Dead Trigger datarget ≤5 23
9
Zombie Call: Trigger 3D First Person Shooter Game warm bodies 39 26
10
DEAD CITY: Zombie city zombies shooting ≤5 7

These five keywords: “trger”, “¿free fire”, “pung”, “pibg”, “pub g”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Target”, “Johnny Trigger - Sniper Game”, “Trigger - Task Launcher”, “Johnny Trigger - Action Shooting Game”, “DEAD TRIGGER 2 - Zombie Survival Shooter FPS”, “DEAD TRIGGER - Offline Zombie Shooter”, “UNKILLED - Zombie FPS Shooting Game”, “Zombie Target Dead Trigger”, “Zombie Call: Trigger 3D First Person Shooter Game”, “DEAD CITY: Zombie”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “suvival games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “suvival games