"surprises" App Store Keywords Research Case | ASOTools
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"surprises" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “surprises” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “state”, “games downloading”, “godzila”, “snkrs”, “bookshelf”, “attitude quotes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “surprises” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword surprises from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
egg surprises 24 4 195 53
kinder egg surprises 16 9 250+ 91
shopper surprises ≤5 30 250+ 193
winter disco amazing surprises ≤5 30 249 205
lol egg surprises ≤5 10 249 101

The search volume of the core keyword surprises in Google App Store reached 51, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 89 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Surprise Eggs Classic suprise 51 18
2
Surprise Eggs kinder eggs 29 4
3
Unboxing Biggest Surprises! Collectible Dolls unboxing a ≤5 22
4
L.O.L. Surprise Ball Pop l o l surprise 55 9
5
Surprise Eggs Holiday huevos sorpresa 31 16
6
New Big Surprise Rockets From Space What's Inside? juego de chanty malls ≤5 27
7
Party Popteenies Surprise - Rainbow Pop Fiesta popers 46 49
8
Surprise Dolls Unicorn : Poopsie Slime Unbox surprise 37 54
9
Bloom Dolls Opening Game! Bigger Surprise Unboxing opening toys games ≤5 30
10
Goo Goo Slime Galaxy goo goo galaxy 16 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
madonald 85 43 246 193
mcds 85 25 243 153
mc donall 85 30 248 12
mac donalls 85 30 247 161
mc donalls 85 30 247 149

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
McDonald's mcds 85 25
2
McDonald's ماكدونالدز 47 24
3
Happy Meal App heapy meal 41 30
4
McDonald's Events/Deploy Hub mcdonald's events/deploy hub ≤5 30
5
McDonald’s App - Caribe cupons mcdonald's 16 12
6
McDelivery PH mcdonalds delivery 42 22
7
McDelivery Japan mcdonald s japan 12 30
8
McDonald's Bonn mces ≤5 31
9
McDonald's Travel mcdonald's france ≤5 24
10
My Macca's Review maccas ≤5 30

These five keywords: “madonald”, “mcds”, “mc donall”, “mac donalls”, “mc donalls”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “McDonald's”, “McDonald's”, “Happy Meal App”, “McDonald's Events/Deploy Hub”, “McDonald’s App - Caribe”, “McDelivery PH”, “McDelivery Japan”, “McDonald's Bonn”, “McDonald's Travel”, “My Macca's Review”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “surprises”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “surprises