"surfing" App Store Keywords Research Case | ASOTools
×

"surfing" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “surfing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “google slides”, “lineups”, “ly”, “univision noticias”, “tiger eye”, “rocket league trading”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “surfing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword surfing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
couch surfing 41 24 250+ 196
couach surfing 41 30 250+ 192
couchsurfing 39 42 250+ 217
windsurfing 36 33 250+ 165
kitesurfing 36 28 249 140

The search volume of the core keyword surfing in Google App Store reached 44, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 70 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
True Surf surfs up 29 21
2
BCM Surfing Game surfing girl 24 15
3
Subway Surfers sabuway 73 27
4
Surfing Master wakeboards 45 47
5
The Journey - Surf Game the journey 38 42
6
The Journey - Bodyboard Game bodyboard 36 41
7
Surfing Craft: Crafting, Stunts & Surf Games World aquatic surfing adventure ≤5 30
8
Stickman Surfer stickman surfers ≤5 30
9
Surfline Cams, Surf Reports and Forecasts surfline 41 40
10
Billabong Surf Trip billabong 39 46

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tuisch 85 30 249 243
tubifly 80 68 249 246
eapne 80 30 250+ 231
qwikipedia 75 67 249 242
drive 73 70 250+ 176

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ZEDGE™ Wallpapers & Ringtones wallpaper 68 98
2
Keepsafe Photo Vault: Hide Private Photos & Videos safe 44 66
3
Dropbox: Cloud Storage to Backup, Sync, File Share drobook 72 54
4
ClevCalc - Calculator clavicle 41 47
5
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
6
Idle Miner Tycoon - Mine Manager Simulator idle 51 94
7
Hay Day farm 52 88
8
Opensignal - 3G & 4G Signal & WiFi Speed Test open signal 31 14
9
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
10
Periscope - Live Video peresicope 53 32

These five keywords: “tuisch”, “tubifly”, “eapne”, “qwikipedia”, “drive”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ZEDGE™ Wallpapers & Ringtones”, “Keepsafe Photo Vault: Hide Private Photos & Videos”, “Dropbox: Cloud Storage to Backup, Sync, File Share”, “ClevCalc - Calculator”, “Discord - Talk, Video Chat & Hang Out with Friends”, “Idle Miner Tycoon - Mine Manager Simulator”, “Hay Day”, “Opensignal - 3G & 4G Signal & WiFi Speed Test”, “Twitch: Livestream Multiplayer Games & Esports”, “Periscope - Live Video”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “surfing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “surfing