"subway" App Store Keywords Research Case | ASOTools
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"subway" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “subway” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pdfs”, “gas”, “markets world”, “poto edit”, “b r o w s e r”, “lolipop”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “subway” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword subway from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
subway surfers 68 14 250+ 96
subway serves 61 43 249 183
surfboard subway 61 41 250+ 178
subways surfers 61 11 250+ 82
surf subway 61 8 250+ 66

The search volume of the core keyword subway in Google App Store reached 72, its difficulty level reached 76, and the number of apps related to it reached 250+, among them, there are 67 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subway Surfers games 77 93
2
SUBWAY® subwy 50 24
3
Subway Scooters Free -Run Race scooters run ≤5 30
4
The Feed: Subway subway partners live iq ≤5 30
5
Subway Princess - Endless Run woopwooprun 10 29
6
Subway Santa Xmas Run christmas santa subway run ≤5 30
7
Subway rush 2 tallboy 31 50
8
Subway Endless - Train Surf Run پسر سکه خور اصلی ≤5 18
9
Subway Princess Runner suffice 46 33
10
Subway Idle subway idle 9 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
games 77 93 250+ 248
gamesaa 75 68 250+ 248
games- 75 67 250+ 249
gamess 75 57 250+ 244
sabuway 73 24 249 135

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subway Surfers games- 75 67
2
Fruit Ninja® spiel 51 59
3
Granny granny 57 69
4
Temple Run 2 ganes 63 56
5
Home Pin - Pull Him Out - How To Loot? pull him out game 2 offline ≤5 14
6
Geometry Dash Lite geometry dash 58 28
7
Harry Potter: Puzzles & Spells harry potter spells 34 15
8
slither.io oi 61 42
9
Temple Run الألعاب 61 60
10
Roblox roblocxx 88 63

These five keywords: “games”, “gamesaa”, “games-”, “gamess”, “sabuway”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Subway Surfers”, “Fruit Ninja®”, “Granny”, “Temple Run 2”, “Home Pin - Pull Him Out - How To Loot?”, “Geometry Dash Lite”, “Harry Potter: Puzzles & Spells”, “slither.io”, “Temple Run”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “subway”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “subway