"strengths" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “strengths” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “baby games^”, “k-pop”, “fan duel”, “usgs earthquake”, “caloge”, “ijobs”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “strengths” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword strengths from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
strengthsfinder 31 45 249 232
clifton strengths 26 43 249 229
strengths finder 19 19 250+ 142
clifton strengthsfinder 17 38 249 227
gallup strengths 13 34 249 220

The search volume of the core keyword strengths in Google App Store reached 48, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 92 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CliftonStrengths clifton 43 53
2
Scoutible: Personality Test & Strengths Game scoutible 10 38
3
Gallup Access gallop 38 33
4
Signal Strength signal strength 22 19
5
CSAW - Climbing Strengths and Weaknesses strengths and weaknesses ≤5 30
6
WiFi signal strength meter wifi rssi 7 8
7
GreySkull LP greyskull ≤5 30
8
Strength Training by Muscle and Motion strength 37 55
9
Strength Training at Home - No-Equipment Exercises strength training - bodyweight ≤5 30
10
What Are Your Strengths? strengths finder 19 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sgnail 77 50 249 215
tests 73 61 250+ 107
planet fittness 66 18 249 119
fitbit 65 32 249 159
quotes about lifes 65 4 250+ 60

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Signal Private Messenger signal 54 65
2
Signal Strength signal strength 22 19
3
Signal Spy - Monitor Signal Strength & Data Usage signalspy ≤5 30
4
Network Signal Guru baseband 16 25
5
سیگنال signal sejam ≤5 23
6
Opensignal - 3G & 4G Signal & WiFi Speed Test open signal 31 14
7
Daily forex signal daily forex signals ≤5 1
8
Signal signal - приватный мессенджер сигнал на русском ≤5 22
9
Signal® by Farmers® signal by farmers 13 24
10
Network Signal Info сеть 19 41

These five keywords: “sgnail”, “tests”, “planet fittness”, “fitbit”, “quotes about lifes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Signal Private Messenger”, “Signal Strength”, “Signal Spy - Monitor Signal Strength & Data Usage”, “Network Signal Guru”, “سیگنال”, “Opensignal - 3G & 4G Signal & WiFi Speed Test”, “Daily forex signal”, “Signal”, “Signal® by Farmers®”, “Network Signal Info”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “strengths”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “strengths