"strawberries" App Store Keywords Research Case | ASOTools
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"strawberries" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “strawberries” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “princesss”, “ohio”, “@walmart”, “tf1 replay”, “karma credit”, “أبشر”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “strawberries” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword strawberries from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
strawberries shortcake 45 19 225 125
chocolate strawberries 28 16 250+ 108
strawberries wallpaper 19 5 250+ 93
strawberries and cream 18 13 250+ 105
strawberries game ≤5 12 250+ 149

The search volume of the core keyword strawberries in Google App Store reached 55, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 58 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Strawberry Shortcake Bake Shop strawberry. shortcake 45 23
2
Strawberry Shortcake Holiday Hair strawberry short 45 19
3
Strawberry Shortcake Sweet Shop strawberries shortcake 45 19
4
Strawberry Shortcake Ice Cream Island lce cream 68 7
5
Strawberry Shortcake Berryfest Party strawberry tree 28 36
6
Strawberry Shortcake Puppy Palace teresita 45 48
7
Strawberry Shortcake Dress Up Dreams strawberry chocolate 28 8
8
Strawberry Shortcake Candy Garden candy jelibon şeker bahçesi ≤5 30
9
Strawberry Wallpaper HD strawberries wallpaper 19 5
10
Strawberry Shortcake Pocket Lockets lockets 36 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
lce cream 68 7 250+ 81
barbi 65 42 250+ 209
barbie 62 38 250+ 205
holeywod 61 50 247 204
hillywood 61 40 250+ 182

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Strawberry Shortcake Ice Cream Island strawberry 43 54
2
Ice Cream Inc. oyunu 40 52
3
Rainbow Ice Cream & Popsicles popsicles 43 9
4
Glitter ice cream coloring and drawing ice cream coloring book glitter ≤5 3
5
Ice Scream Episode 2 : Horror Neighborhood i c e cream 68 9
6
Ice Scream 1: Horror Neighborhood 1 68 82
7
Ice Cream gelato as ≤5 30
8
Ice Cream Maker ???? Crazy Chef ice cream machine 33 10
9
Rainbow Ice Cream - Unicorn Party Food Maker ice creams 68 9
10
Frosty Ice Cream! Icy dessert frosty ice cream factory ≤5 30

These five keywords: “lce cream”, “barbi”, “barbie”, “holeywod”, “hillywood”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Strawberry Shortcake Ice Cream Island”, “Ice Cream Inc.”, “Rainbow Ice Cream & Popsicles”, “Glitter ice cream coloring and drawing”, “Ice Scream Episode 2 : Horror Neighborhood”, “Ice Scream 1: Horror Neighborhood”, “Ice Cream”, “Ice Cream Maker ???? Crazy Chef”, “Rainbow Ice Cream - Unicorn Party Food Maker”, “Frosty Ice Cream! Icy dessert”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “strawberries”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “strawberries