"straightening hair" App Store Keywords Research Case | ASOTools
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"straightening hair" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “straightening hair” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “status for whatsapp app”, “wengie”, “toast”, “play video”, “chat rooms”, “malteser”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “straightening hair” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword straightening hair from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hair straightening games ≤5 10 250+ 166
hair straightening editing app ≤5 7 250+ 125
girls hair straightening game ≤5 6 250+ 138
photo hair straightening app ≤5 2 250+ 68
straightening hair app ≤5 2 250+ 60

The search volume of the core keyword straightening hair in Google App Store reached 46, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hair straightening tips – video tutorials hair straightener 46 8
2
Hair Changer hairstyle changer ≤5 3
3
Ahead Designer Hair Store lazarou bros hair group ≤5 30
4
Hair loss treatments the hair & scalp specialists ≤5 30
5
Super Star Fashion Hair Salon Stylist curlers ≤5 25
6
Animal Hair Salon & Dress Up - Jungle Hair Salon bimbo’s hair ≤5 30
7
Fluffy Kitty Hair Salon sorelle hair studio ≤5 30
8
Hair Salon підбір стрижки до лиця ≤5 6
9
Straight Hair Ideas straightening hair app ≤5 2
10
short natural hairstyles 2018 short natural hairstyles for black women ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wehatsa 90 52 250+ 225
pairbnb 80 61 250+ 237
airnbnb 80 34 249 180
rvnv 80 29 249 163
air b&b 80 23 247 156

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Northwestern Mutual nm 41 28
2
Voliz - Poll on WhatsApp abstimmung für whatsapp ≤5 17
3
Whats Web Scan for WhatsApp and Status Saver 2020 iotap ≤5 30
4
Messenger Pro for Messages, Video Chat for free masinajar 46 41
5
WhatsTool: Toolkit for WhatsApp brewers tool belt ≤5 30
6
Toca Kitchen 2 foods 77 35
7
New Sniper Shooting 2019 –Free Shooting Games shooter 51 87
8
Stickman Hook stichman 45 27
9
SmartThings smart tv 50 35
10
WhatSaga | Story Split | Save Status status 1 ≤5 4

These five keywords: “wehatsa”, “pairbnb”, “airnbnb”, “rvnv”, “air b&b”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Northwestern Mutual”, “Voliz - Poll on WhatsApp”, “Whats Web Scan for WhatsApp and Status Saver 2020”, “Messenger Pro for Messages, Video Chat for free”, “WhatsTool: Toolkit for WhatsApp”, “Toca Kitchen 2”, “New Sniper Shooting 2019 –Free Shooting Games”, “Stickman Hook”, “SmartThings”, “WhatSaga | Story Split | Save Status”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “straightening hair”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “straightening hair