"stay" App Store Keywords Research Case | ASOTools
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"stay" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “stay” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “fiah”, “home advisor”, “positively”, “anapchat”, “patella”, “radio evangelizar”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “stay” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword stay from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
staycation 46 30 250+ 196
stayed 43 33 250+ 226
if i stay 39 29 250+ 207
fate stay night 37 32 249 186
fate stay night heaven's feel 36 46 250+ 219

The search volume of the core keyword stay in Google App Store reached 43, its difficulty level reached 61, and the number of apps related to it reached 249, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
STAY stsy 78 45
2
Stay Focused - App Block & Website Block restricting 43 40
3
Stay Alive! Keep screen awake stayed 43 33
4
STAY Hotel App orbiter, the in-stay hotel app ≤5 30
5
StayFree - Screen Time Tracker & Limit App Usage limiting 45 25
6
Extended Stay America extended stay america 34 34
7
Autostart and StaY! keep app running ≤5 14
8
Stay Away: Phone Addiction Controller Antisocial keep me away from my phone ≤5 30
9
StaySafe PH stsy safe 36 30
10
Stay Alive suicide help 14 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twiiit 93 73 249 247
tvitr 93 39 248 163
tvitrer 93 32 250+ 152
wehatsa 90 52 250+ 225
dailymail 82 23 250+ 139

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitter teittwr 93 46
2
Google Drive drive google 85 41
3
Skype - free IM & video calls skype 71 25
4
Tumblr tumblr 68 48
5
Google Photos images 73 68
6
SoundCloud - Play Music, Audio & New Songs spundcloud 75 50
7
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
8
Adobe Lightroom - Photo Editor & Pro Camera lightroom 59 45
9
Hungry Shark Evolution shark 57 71
10
Happy Color™ – Color by Number colour 48 48

These five keywords: “twiiit”, “tvitr”, “tvitrer”, “wehatsa”, “dailymail”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitter”, “Google Drive”, “Skype - free IM & video calls”, “Tumblr”, “Google Photos”, “SoundCloud - Play Music, Audio & New Songs”, “Spotify: Listen to new music, podcasts, and songs”, “Adobe Lightroom - Photo Editor & Pro Camera”, “Hungry Shark Evolution”, “Happy Color™ – Color by Number”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “stay”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “stay