"staging" App Store Keywords Research Case | ASOTools
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"staging" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “staging” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “emacs”, “micrometer”, “efficiency”, “ufc”, “jewelry”, “graffiti fonts”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “staging” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword staging from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
staging homes 31 41 230 208
home staging 31 13 249 108
tnm staging 19 23 249 141
virtual staging 15 7 249 75
tumour staging 7 16 243 121

The search volume of the core keyword staging in Google App Store reached 38, its difficulty level reached 26, and the number of apps related to it reached 169, among them, there are 34 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
design dream home staging game and decorate house staging homes 31 41
2
StagingPI staging pi ≤5 19
3
Empire Icon Pack iconography 31 39
4
Skin Health Product Selector medline 34 41
5
Staging Claremont Club claremont club ≤5 26
6
MFPro Go mfpro go ≤5 30
7
Black Light Icon Pack blacklight design ≤5 30
8
FIGO Gyn Cancer Management figo gyn cancer management ≤5 30
9
Testicular Cancer Stage: Urology Oncology App testicular cancer staging ≤5 30
10
Staging University staging up ≤5 16

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
esbay 90 33 250+ 179
zilliow 78 27 250+ 138
zilliw 78 21 250+ 112
tealtor 68 23 250+ 132
t.v 68 22 250+ 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Eastbay: Sports Gear, Shoes & Apparel east bay 50 33
2
eBay Shopping - Buy, sell, and save this holiday bebay 90 60
3
Crazy Deals - Top Hidden Deals for eBay deal technologies ≤5 9
4
Champs Sports: Shop Kicks & Apparel champ 55 61
5
Zappos: Shoes, clothes, boots, coats, & more! zappos 53 44
6
SNIPES USA snipes 49 33
7
DealDash: Bid, Save, Win & Shop Deals and Auctions deal dash 38 23
8
Famous Footwear - Shop Shoes famous footwear 54 40
9
Stadium Goods stadium goods 45 27
10
Kixify - Buy & Sell Sneakers kixify 24 34

These five keywords: “esbay”, “zilliow”, “zilliw”, “tealtor”, “t.v”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Eastbay: Sports Gear, Shoes & Apparel”, “eBay Shopping - Buy, sell, and save this holiday”, “Crazy Deals - Top Hidden Deals for eBay”, “Champs Sports: Shop Kicks & Apparel”, “Zappos: Shoes, clothes, boots, coats, & more!”, “SNIPES USA”, “DealDash: Bid, Save, Win & Shop Deals and Auctions”, “Famous Footwear - Shop Shoes”, “Stadium Goods”, “Kixify - Buy & Sell Sneakers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “staging”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “staging