"squares" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “squares” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dts”, “rubble paw patrol”, “harley quinn”, “preventive”, “mars”, “dua e qunoot”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “squares” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword squares from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
squarespace	51	50	247	222
four squares	38	25	249	141
4 squares	28	13	250+	113
magic squares	24	18	250+	115
colorful squares	18	18	250+	123

The search volume of the core keyword squares in Google App Store reached 42, its difficulty level reached 46, and the number of apps related to it reached 250+, among them, there are 31 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Dots and Boxes game	box game	25	21
2		Dots and Boxes - Classic Strategy Board Games	boxes	43	34
3		Super Squares® - Live Football Squares Game Show	super game about squares	≤5	27
4		9 Squares	squares 2	≤5	10
5		Zen Squares - Minimalist Puzzle Game	minimal puzzle games	≤5	15
6		Push The Squares	push squares	≤5	30
7		Football Squares \| Contender	football squares	8	14
8		Squares	10x10 sports squares	≤5	30
9		Times Tables : Learn Tables, Squares & Cubes	großes einmaleins	12	5
10		Word Squares	word squares	≤5	11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
square	59	73	250+	62
sqaure	56	25	250+	135
sqaurespace	53	54	250+	243
armain	51	60	250+	249
line games free	51	41	250+	219

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Square Point of Sale - POS	sqaure	56	25
2		Square Point of Sale Beta	growy square	≤5	30
3		Square Team	square team	14	17
4		Square Appointments: Booking, Scheduling, Payments	appointed	45	11
5		Square Invoices - Invoicing, Billing & Estimates	square invoices	18	34
6		Square Payroll	square payroll	20	26
7		Square Quick	square shape	20	11
8		Square Pic - No Crop Photo Editor for Instagram	square fit	23	16
9		Cash App	cash app	69	32
10		Square InPic - Photo Editor & Collage Maker	squareframe	13	21

These five keywords: “square”, “sqaure”, “sqaurespace”, “armain”, “line games free”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Square Point of Sale - POS”, “Square Point of Sale Beta”, “Square Team”, “Square Appointments: Booking, Scheduling, Payments”, “Square Invoices - Invoicing, Billing & Estimates”, “Square Payroll”, “Square Quick”, “Square Pic - No Crop Photo Editor for Instagram”, “Cash App”, “Square InPic - Photo Editor & Collage Maker”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “squares”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools