"squad" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “squad” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dictionaries”, “انستا”, “keep”, “red”, “sephora”, “the last of us 2”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “squad” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword squad from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
suicidesquad 58 43 250+ 200
suaside squad 58 41 250+ 198
suicide squade 58 39 250+ 193
suside squad 58 36 250+ 183
suiside squad 58 35 250+ 175

The search volume of the core keyword squad in Google App Store reached 50, its difficulty level reached 67, and the number of apps related to it reached 250+, among them, there are 97 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Squad: video chat + screen sharing suaside squad 58 41
2
Squad squad سكواد ≤5 29
3
Squad Mortar Calc (Unofficial) squad mortar calculator 7 28
4
Squad Strike 4 : FPS fps simulator ≤5 9
5
Earth Protect Squad: Third Person Shooting Game third person shooter 15 23
6
Tom Clancy's Elite Squad - Military RPG tom clancy's the division 43 49
7
Armored Squad: Mechs vs Robots armored 38 24
8
Gangster Squad - Origins gangster squad 33 9
9
R6 Squad: Track your Squad for Rainbow Six Siege r6 42 39
10
Hardhead Squad: MMO War hardhead squad mmo war ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fhesbok 100 30 249 24
kohoot 82 44 249 219
tubifly 80 68 249 246
f 78 81 250+ 57
free.fir 77 32 250+ 206

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Offroad 4x4 Stunt Extreme Racing sufficient 46 49
2
Portal from Facebook portal 53 66
3
Facebook Gaming gaking 55 49
4
Facebook Ads Manager business manager for facebook 50 30
5
Facebook fassabook 100 64
6
Hill Top Racing Mania hilltop racing mania ≤5 30
7
Tractor Farming Simulator USA attracted 56 25
8
Crazy Mega Ramp Impossible Stunts 2020 basquiat 45 47
9
Commando Adventure Simulator normally 46 27
10
Video Downloader for Facebook Video Downloader fvideo downloader 66 30

These five keywords: “fhesbok”, “kohoot”, “tubifly”, “f”, “free.fir”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Offroad 4x4 Stunt Extreme Racing”, “Portal from Facebook”, “Facebook Gaming”, “Facebook Ads Manager”, “Facebook”, “Hill Top Racing Mania”, “Tractor Farming Simulator USA”, “Crazy Mega Ramp Impossible Stunts 2020”, “Commando Adventure Simulator”, “Video Downloader for Facebook Video Downloader”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “squad”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “squad