"sprinting" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sprinting” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ethnicity”, “match 3 games”, “battery car”, “junaid jamshed”, “time lapse”, “dote”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sprinting” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sprinting from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sprinting games 19 19 250+ 148
sprinting workouts 18 13 250+ 148
sprinting training 12 11 250+ 146
sprinting workouts at home ≤5 30 250+ 216
sprinting game ≤5 30 250+ 141

The search volume of the core keyword sprinting in Google App Store reached 38, its difficulty level reached 8, and the number of apps related to it reached 249, among them, there are 61 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Increase Sprinting Speed sprinters 60 17
2
My Sprint sprint 58 52
3
Press & Hold Sprint Stopwatch 40 yard dash timer ≤5 30
4
Sprinting Workouts Guide sprinting workouts 18 13
5
Stylish Sprint stylish sprint ≤5 29
6
Sprint Start & Sprint Watch 40 yard dash 10 21
7
On Your Mark - for sprinters - on your marks get set go ≤5 30
8
TrackStarter - Race Starter - Athletics Sprints shanghai sprints ≤5 30
9
Sprint Start Timer sprint start timer ≤5 6
10
Sprint Complete Storage sprint complete storage 12 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pintersti 87 30 250+ 248
googledi 85 49 249 202
trger 82 22 250+ 109
tatget 82 20 250+ 107
targer 82 19 250+ 105

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Parchisi STAR Online leura mer 77 61
2
Wattpad - Read & Write Stories wattpad 73 45
3
Darkness and Flame 4 (free to play) flames 4 fun ≤5 11
4
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
5
Pinterest printreste 87 56
6
Waze - GPS, Maps, Traffic Alerts & Live Navigation gos 72 61
7
Free Music Player(Download Now)+Podcast Downloader energo pro 31 20
8
Pinterest Lite intéressé 26 41
9
ZEDGE™ Wallpapers & Ringtones wallpaper 68 98
10
OfferUp: Buy. Sell. Letgo. Mobile marketplace offer up 68 34

These five keywords: “pintersti”, “googledi”, “trger”, “tatget”, “targer”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Parchisi STAR Online”, “Wattpad - Read & Write Stories”, “Darkness and Flame 4 (free to play)”, “Spotify: Listen to new music, podcasts, and songs”, “Pinterest”, “Waze - GPS, Maps, Traffic Alerts & Live Navigation”, “Free Music Player(Download Now)+Podcast Downloader”, “Pinterest Lite”, “ZEDGE™ Wallpapers & Ringtones”, “OfferUp: Buy. Sell. Letgo. Mobile marketplace”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sprinting”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sprinting