"spring" App Store Keywords Research Case | ASOTools
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"spring" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “spring” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “kimon go”, “internet speed”, “attitude quotes”, “glaucoma”, “psicólogos”, “magnesium”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “spring” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword spring from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bruce springsteen 55 23 249 126
teespring 46 43 250+ 211
springer spaniels 43 49 250+ 230
spring breakers 43 42 250+ 208
offspring 43 36 249 189

The search volume of the core keyword spring in Google App Store reached 47, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 25 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spring - Stylish Body Editor sipring 34 37
2
Spring Effects spring shop ≤5 30
3
Spring Framework - Java frameworks java 19 17
4
Learn Spring Framework Free - Spring Tutorials learn spring framework ≤5 20
5
SSC Spring Engineering ssc 46 62
6
Learn Spring Framework - Java spring application ≤5 30
7
Learn Spring Boot Tutorial spring application ≤5 30
8
Learn Spring Framework - JAVA Framework frameworks 43 6
9
Springulator Spring Calculator torsion spring calculator ≤5 21
10
Spring ISD spring isd 28 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
flowers wallpaper 48 17 250+ 53
cherry blossoms 48 8 250+ 40
ssc 46 62 250+ 30
bridgit mendler 45 53 249 239
off 44 73 250+ 114

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Flowers Wallpaper ???? ???? ???? florals wallpaper 34 1
2
???? Flower Wallpapers - Colorful Flowers in HD & 4K flower wallpaper 36 26
3
Flowers Wallpapers HD hd flower wallpapers ≤5 30
4
Rose Wallpaper, Floral, Flower background : Rosefy flower board ≤5 30
5
Spring Flowers Live Wallpaper mobile flower wallpaper 14 30
6
Rose Wallpaper, Floral, Flower Background: Rosely roses wallpaper 43 4
7
3D Flower Wallpaper 3d floral wallpaper ≤5 30
8
Flower Wallpaper music flower wallpaper ≤5 1
9
Flower wallpaper flower wallpaper maker ≤5 30
10
4K Flower Wallpaper flower wallpaper hd 4k live ≤5 30

These five keywords: “flowers wallpaper”, “cherry blossoms”, “ssc”, “bridgit mendler”, “off”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Flowers Wallpaper ???? ???? ????”, “???? Flower Wallpapers - Colorful Flowers in HD & 4K”, “Flowers Wallpapers HD”, “Rose Wallpaper, Floral, Flower background : Rosefy”, “Spring Flowers Live Wallpaper”, “Rose Wallpaper, Floral, Flower Background: Rosely”, “3D Flower Wallpaper”, “Flower Wallpaper”, “Flower wallpaper”, “4K Flower Wallpaper”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “spring”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “spring