"spot the difference" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “spot the difference” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “طقس العرب”, “home improvement”, “missing words”, “long”, “tom the cat”, “home inspector”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “spot the difference” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword spot the difference from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
spot the differences | 21 | 13 | 249 | 102 |
spot the differences game | 14 | 10 | 249 | 113 |
spot the difference game | 14 | 10 | 249 | 111 |
spot the difference games | 14 | 8 | 249 | 108 |
spot the difference free | 8 | 6 | 250+ | 92 |
The search volume of the core keyword spot the difference in Google App Store reached 34, its difficulty level reached 32, and the number of apps related to it reached 249, among them, there are 106 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Find the difference 750 + levels | diffrence | 51 | 12 | |
2 |
|
Find The Difference - Spot It Game | ifnd | 50 | 18 |
3 |
|
Find the Difference 1000+ levels, Spot Differences | what is different | 31 | 12 |
4 |
|
Find The Difference. Spot the Difference Game Free | similarities | 34 | 27 |
5 |
|
Spot The Difference - 5 Differences Finding Game | bulma | 45 | 31 |
6 |
|
Find The Differences - Spot it | diferentes | 28 | 48 |
7 |
|
Spot it: Find the Difference | spot it | 21 | 18 |
8 |
|
Find the Difference Games - Spot the Difference | wizards time llc | ≤5 | 24 |
9 |
|
Find the differences 750 + levels | find the differences | 29 | 26 |
10 |
|
Find & Spot the difference game - 3000+ Levels | pureplay | ≤5 | 30 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
what | 68 | 75 | 250+ | 85 |
what's | 61 | 64 | 250+ | 109 |
games free download | 58 | 59 | 250+ | 250 |
adivinas para niños | 53 | 26 | 250+ | 149 |
diffrence | 51 | 12 | 248 | 132 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
WhatsApp Messenger | whatsapp website | 100 | 17 |
2 |
|
What The Fight | what the | 26 | 44 |
3 |
|
What Am I? – Family Charades (Guess The Word) | who am i | 37 | 53 |
4 |
|
What the Hen: 1on1 summoner game | what the health | 39 | 14 |
5 |
|
What's the Difference? | what's the difference | 26 | 12 |
6 |
|
What a Blast 3D - victory by destruction | shell victory | ≤5 | 30 |
7 |
|
Find What Feels Good | adriene yoga | 46 | 51 |
8 |
|
What's Your Story?™ | charmed | 36 | 29 |
9 |
|
What to Draw? | what to draw | 32 | 8 |
10 |
|
What Word? 4 pics | what is common | ≤5 | 30 |
These five keywords: “what”, “what's”, “games free download”, “adivinas para niños”, “diffrence”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “What The Fight”, “What Am I? – Family Charades (Guess The Word)”, “What the Hen: 1on1 summoner game”, “What's the Difference?”, “What a Blast 3D - victory by destruction”, “Find What Feels Good”, “What's Your Story?™”, “What to Draw?”, “What Word? 4 pics”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “spot the difference”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: