"sports car" App Store Keywords Research Case | ASOTools
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"sports car" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sports car” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “googly”, “dream”, “puder”, “atl”, “goibi”, “macth”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sports car” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sports car from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sports cars 45 12 250+ 106
sports cards 27 13 249 108
sports card 22 15 249 116
sports car wallpaper 19 11 250+ 38
sports car racing 14 12 250+ 138

The search volume of the core keyword sports car in Google App Store reached 33, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 100 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Extreme Sports Car Driving Simulator & Racing Game sports cars racing winter ≤5 8
2
Sports Car Racing suports car 45 16
3
Extreme Sports Car Driving 3D sports car driving ≤5 11
4
American Luxury and Sports Cars luxuries 46 16
5
sports car - grand drift simulator 2019 sprts car 45 30
6
Extreme Car Driving Simulator 2021: The cars game elferhus-sportwagen ≤5 30
7
Extreme Car Driving Simulator car 68 100
8
Sports Car wallpaper HD car poster 19 30
9
Sports Car Wallpapers HD sport car wallpapers 19 4
10
Redline: Sport datsun 240z 41 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
xcars 72 53 250+ 232
car 68 100 250+ 223
lamborgini 68 13 249 91
lamborghinis 68 5 250+ 62
cars 67 50 250+ 212

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
CarX Drift Racing 2 drftin 45 16
2
CarX Drift Racing xcar drifting 34 15
3
CarX Highway Racing hi way 41 38
4
CarX Drift Racing Lite car x drifting racing lite ≤5 22
5
X-Car.Заказ такси xcar 8 25
6
Drift Racing X красотулька ≤5 25
7
Spintrials Offroad Car Driving & Racing Games 2020 biler 26 16
8
CARFAX Car Care carfox 55 38
9
Car Simulator 2020 voitures 45 38
10
Torque Burnout burned out 46 25

These five keywords: “xcars”, “car”, “lamborgini”, “lamborghinis”, “cars”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “CarX Drift Racing 2”, “CarX Drift Racing”, “CarX Highway Racing”, “CarX Drift Racing Lite”, “X-Car.Заказ такси”, “Drift Racing X”, “Spintrials Offroad Car Driving & Racing Games 2020”, “CARFAX Car Care”, “Car Simulator 2020”, “Torque Burnout”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sports car”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sports car