"spooky" App Store Keywords Research Case | ASOTools
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"spooky" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “spooky” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mega image”, “soccer scores live”, “video status downloader for whatsapp”, “singa”, “balu”, “paula”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “spooky” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword spooky from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
spooky scary skeletons 38 23 250+ 129
spooky s house of jump scares 16 14 250+ 114
spooky s house of jumpscares 16 9 250+ 96
spooky games 12 10 250+ 116
spooky stories 10 6 250+ 61

The search volume of the core keyword spooky in Google App Store reached 32, its difficulty level reached 41, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spooky Halloween Sounds halloweeen sounds 7 1
2
Spooky House ® Pumpkin Crush spooky house studios ug ≤5 20
3
Scary Theme Park Craft: Spooky Horror Zombie Games halloween craft 34 13
4
SPOOKY freeware 33 24
5
First Kiss at a Spooky Soirée stellamore ≤5 26
6
Escape Game: Spooky escape game: spooky ≤5 30
7
Jim Harold's Spooky Studio jim harold media llc ≤5 29
8
Spooky Horror House spooky horror house 2 ≤5 30
9
Spooky Solitaire - Halloween Tripeaks halloween tripeaks ≤5 30
10
Halloween Creations: Spooky Pumpkin Maker clear box games ltd ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
dsiney 70 41 250+ 190
spirit halloween 66 14 250+ 78
holoween 66 3 250+ 71
hollaween 66 3 250+ 69
hallaween 66 3 250+ 66

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Disney+ disney + plus 73 36
2
My Disney Experience - Walt Disney World dinsey world 56 28
3
DisneyNOW – Episodes & Live TV dosneyland 60 64
4
Disney Sorcerer's Arena sorcerers apprentice 26 45
5
Disney Getaway Blast brave disney 28 39
6
Play Disney Parks disney parks 29 12
7
Disney Magic Kingdoms: Build Your Own Magical Park mekie mouse 63 23
8
Disney Emoji Blitz disney emoji blitz 31 37
9
Disney Stars star darlings app ≤5 30
10
Disneyland® disneland 60 48

These five keywords: “dsiney”, “spirit halloween”, “holoween”, “hollaween”, “hallaween”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Disney+”, “My Disney Experience - Walt Disney World”, “DisneyNOW – Episodes & Live TV”, “Disney Sorcerer's Arena”, “Disney Getaway Blast”, “Play Disney Parks”, “Disney Magic Kingdoms: Build Your Own Magical Park”, “Disney Emoji Blitz”, “Disney Stars”, “Disneyland®”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “spooky”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “spooky