"splash" App Store Keywords Research Case | ASOTools
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"splash" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “splash” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “e-mails”, “balloon tower defense”, “rose quartz”, “travel planner”, “مقاطع فيديو”, “metin2”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “splash” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword splash from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
unsplasher 63 14 248 74
unsplash 55 26 249 119
splashes 46 5 250+ 46
splashtop 39 45 250+ 177
splash learn 39 7 250+ 91

The search volume of the core keyword splash in Google App Store reached 44, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Splash - Music & Beat Maker: Record Your Own Songs beat makers for free 19 9
2
Splash: Ocean Sanctuary seahorse splash ≤5 30
3
Splash Host splashthat 6 31
4
Splash Online - سبلاش اون لاين سبلاش 21 23
5
Splash Canyons the canyons 24 34
6
Color Splash Effect Photo Edit color splash 30 37
7
Splash Car Washes splash car wash 18 18
8
Neon Splash neon splash 9 29
9
Lumina Splash lumina 23 23
10
Splash! Wallpaper splasher wallpaper 7 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
picskit 56 46 250+ 229
pixirl 56 30 250+ 237
colorpop 55 31 250+ 166
beat beat 55 15 250+ 101
beats 53 42 250+ 109

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Picskit Photo Editor: Free Cutout, Collage, Filter surreal photography 21 20
2
PicsArt Photo Editor: Pic, Video & Collage Maker picsart 65 43
3
Photo Editor Pro bildern 82 53
4
Motionleap (formerly Pixaloop) - Photo Animator englight 40 45
5
LightX Photo Editor & Photo Effects photo lighting 23 12
6
Adobe Lightroom - Photo Editor & Pro Camera lightroom 59 45
7
Pixlr – Free Photo Editor pixlir 56 43
8
PhotoDirector Photo Editor: Edit & Create Stories ideal image 33 40
9
Photo Editor, Filters & Effects, Presets - Lumii بالصور 61 57
10
Photo Lab Picture Editor & Art Face Editing Filter photo lab 43 50

These five keywords: “picskit”, “pixirl”, “colorpop”, “beat beat”, “beats”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Picskit Photo Editor: Free Cutout, Collage, Filter”, “PicsArt Photo Editor: Pic, Video & Collage Maker”, “Photo Editor Pro”, “Motionleap (formerly Pixaloop) - Photo Animator”, “LightX Photo Editor & Photo Effects”, “Adobe Lightroom - Photo Editor & Pro Camera”, “Pixlr – Free Photo Editor”, “PhotoDirector Photo Editor: Edit & Create Stories”, “Photo Editor, Filters & Effects, Presets - Lumii”, “Photo Lab Picture Editor & Art Face Editing Filter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “splash”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “splash