"softwares" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “softwares” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “gmail”, “gossip news”, “spiderman spiderman games”, “mil anuncios”, “icp”, “murphy usa”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “softwares” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword softwares from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
softwares download 31 33 250+ 196
android softwares 16 26 250+ 231
atmas softwares ≤5 30 250+ 236
high tech softwares for free apps games and beyond ≤5 30 250+ 175
bitz softwares mobile ≤5 30 250+ 157

The search volume of the core keyword softwares in Google App Store reached 36, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 192 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Update Software Latest updates 53 56
2
Update Software software 44 61
3
Software Engineering software engineering 29 10
4
Software Box kazmi elecom 11 21
5
Software Update For Phone : System Updater oppo a7 software update app ≤5 19
6
Phone Update Software: Update Apps for Android phone update 24 30
7
Software Update samsung gt s7262 software update ≤5 24
8
Software Update for Android software android 16 26
9
ICS Softwares Tamil Astrology jamakol software ≤5 6
10
All tools multiple tool 34 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
golgil 100 70 249 246
whatsapp website 100 17 250+ 122
cogool 100 30 249 227
g o o g l e 100 30 248 213
google mpss 93 30 248 170

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Teach Me Anatomy: 3D Human Body & Clinical Quizzes anatomical 24 3
2
Jack’d - Gay Chat & Dating jack 51 67
3
SKOUT - Meet, Chat, Go Live skout 52 37
4
DiskDigger photo recovery distinguish 45 21
5
Akinator arginator 58 61
6
Wonolo wololo 26 39
7
Hangouts hangouts 68 29
8
Flurv - Meet, Chat, Friend flurv 17 21
9
GYM Fighting Games: Bodybuilder Trainer Fight PRO fighting 50 71
10
SuperVPN Free VPN Client vbn 40 40

These five keywords: “golgil”, “whatsapp website”, “cogool”, “g o o g l e”, “google mpss”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Teach Me Anatomy: 3D Human Body & Clinical Quizzes”, “Jack’d - Gay Chat & Dating”, “SKOUT - Meet, Chat, Go Live”, “DiskDigger photo recovery”, “Akinator”, “Wonolo”, “Hangouts”, “Flurv - Meet, Chat, Friend”, “GYM Fighting Games: Bodybuilder Trainer Fight PRO”, “SuperVPN Free VPN Client”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “softwares”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “softwares