"soccer stars" App Store Keywords Research Case | ASOTools
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"soccer stars" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “soccer stars” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nova poshta”, “beethoven”, “callrecorder”, “play books”, “poczta”, “5 minutes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “soccer stars” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword soccer stars from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
soccer strike stars ≤5 16 250+ 135
soccer stars football games ≤5 13 250+ 145
mini soccer all-stars ≤5 30 250+ 140
big flick soccer league stars ≤5 30 250+ 132
rumble soccer stars ≤5 17 249 168

The search volume of the core keyword soccer stars in Google App Store reached 35, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 147 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Soccer Stars socer 58 40
2
Soccer Stars & Strikes: Free Flick Football Pool siccer stars 26 18
3
🏆 Champion Soccer Star: League & Cup Soccer Game pixel soccer star ≤5 30
4
Soccer Star 2020 Football Cards: The soccer game soccer players 33 17
5
Soccer Star Goal Hero: Score and win the match scorer football games 19 21
6
Dream Soccer Star - Soccer Games dream soccer star ≤5 14
7
Soccer Super Star soccer start 26 21
8
Soccer Star 2020 Top Leagues: Play the SOCCER game ss20 14 28
9
New Star Soccer nss 37 44
10
Football Soccer Star! pixel soccer star ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
efo 77 52 200 191
foods 77 38 250+ 165
paris saint-germain 73 22 250+ 103
bol 68 57 250+ 208
footh boll 66 30 250+ 183

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
UFO VPN Basic: Free VPN Proxy Master & Secure WiFi ufo 46 60
2
Efo - alien adventure. Kids quest. efo - alien adventure ≤5 30
3
UFO VPN - Fast Proxy Unlimited & Super VPN Master ufo vpn premium proxy unlimited u0026 vpn master ≤5 28
4
Online Soccer Manager (OSM) - 20/21 osm 48 37
5
EPF Passbook, PF Balance, PF Claim, UAN Activation epfo 77 39
6
Moovit: Timing & Navigation for all Transit Types moved 51 18
7
EPF Portal, PF Check Withdrawal, KYC UAN, Passbook uan login portal 29 32
8
Final Fantasy XV: A New Empire 15 final fantasy 34 39
9
Darkness Rises dark knight rises 51 46
10
Hiya - Call Blocker, Fraud Detection & Caller ID spammers 53 26

These five keywords: “efo”, “foods”, “paris saint-germain”, “bol”, “footh boll”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “UFO VPN Basic: Free VPN Proxy Master & Secure WiFi”, “Efo - alien adventure. Kids quest.”, “UFO VPN - Fast Proxy Unlimited & Super VPN Master”, “Online Soccer Manager (OSM) - 20/21”, “EPF Passbook, PF Balance, PF Claim, UAN Activation”, “Moovit: Timing & Navigation for all Transit Types”, “EPF Portal, PF Check Withdrawal, KYC UAN, Passbook”, “Final Fantasy XV: A New Empire”, “Darkness Rises”, “Hiya - Call Blocker, Fraud Detection & Caller ID”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “soccer stars”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “soccer stars