"soccer" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “soccer” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “carros”, “measure”, “princess”, “mcdonalds”, “cardi b”, “youtube kids”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “soccer” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword soccer from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
live soccer 88 21 249 85
soccer scores live 88 15 250+ 85
soccer live scores 88 14 250+ 71
soccer livescore 88 12 250+ 65
livescore soccer 88 11 250+ 67

The search volume of the core keyword soccer in Google App Store reached 57, its difficulty level reached 93, and the number of apps related to it reached 250+, among them, there are 186 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dream League Soccer 2021 futbol 48 37
2
FIFA Soccer fifa 54 35
3
Score! Hero hero 52 85
4
Football Strike - Multiplayer Soccer вудбол 60 48
5
Head Ball 2 head 46 67
6
Soccer Super Star soccer superstars 14 15
7
Mini Football - Mobile Soccer miniclip.com 25 7
8
World Soccer League bống đá 56 28
9
Soccer Stars socer 58 39
10
Score! Match esccore 51 57

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
soccer scores live 88 15 250+ 85
live scorers 88 14 250+ 89
soccer live scores 88 14 250+ 71
soccer livescore 88 12 250+ 65
livescore soccer 88 11 250+ 67

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Soccer Scores and Sports Livescore - SofaScore nowgoal 63 13
2
LiveScore: Live Sports Scores live scorers 88 14
3
Football Live Scores footballscores 65 15
4
Soccer Scores - FotMob futmob24 66 30
5
Soccer 24 - soccer live scores soccer24 40 11
6
Goal Live Scores live goal 36 11
7
Live Soccer TV - Scores, Stats, Streaming TV Guide live soccer 88 21
8
All Goals - Football Live Scores all scores live 34 30
9
BeSoccer - Soccer Live Score vsoccer 58 30
10
Futbol24 – soccer live scores & results futbol24 48 17

These five keywords: “soccer scores live”, “live scorers”, “soccer live scores”, “soccer livescore”, “livescore soccer”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Soccer Scores and Sports Livescore - SofaScore”, “LiveScore: Live Sports Scores”, “Football Live Scores”, “Soccer Scores - FotMob”, “Soccer 24 - soccer live scores”, “Goal Live Scores”, “Live Soccer TV - Scores, Stats, Streaming TV Guide”, “All Goals - Football Live Scores”, “BeSoccer - Soccer Live Score”, “Futbol24 – soccer live scores & results”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “soccer”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “soccer