"smile" App Store Keywords Research Case | ASOTools

"smile" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “smile” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pinacle”, “iphone”, “riverdale”, “fa”, “coin flipping”, “taco bell”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “smile” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword smile from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
amazon smile 56 17 249 92
amazonsmile 50 40 248 192
face smile 50 14 250+ 109
smile dog 48 16 250+ 137
amazon smiles 46 31 249 157

The search volume of the core keyword smile in Google App Store reached 51, its difficulty level reached 62, and the number of apps related to it reached 250+, among them, there are 45 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SMILE APP carextech inc ≤5 30
2
SmileVoice smile app 15 4
3
Smule - Social Karaoke Singing karaok 65 66
4
Smiles all smiles free ≤5 30
5
Face Camera - smile to take photo listerine smile detector ≤5 24
6
Lovely Face Smile Theme smile theme ≤5 4
7
Smile and Learn: Educational games for kids smile and learning 14 30
8
Smile Generation MyChart smile generation 16 19
9
Emoji Smile Cute Theme small smile theme ≤5 30
10
Pokémon Smile pokemon sleep 33 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
waasaph 90 30 250+ 30
snapchat 83 47 250+ 82
kohoot 82 44 249 219
tubifly 80 68 249 246
snap tobee 80 30 247 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Xender - Share Music&Video, Transfer Photo, File exender 61 19
2
Clone App - App Cloner & Parallel Space cloning 41 14
3
WhatSaga | Story Split | Save Status status 1 ≤5 4
4
Mobile Security & Antivirus trend 42 52
5
Wikipedia qwikipedia 75 67
6
Ludo Club - Fun Dice Game game ludo 46 14
7
Sticker maker sticker maker 48 58
8
ColorNote Notepad Notes note 52 80
9
Miga Town: My World mig 38 38
10
Notisave netsave 75 30

These five keywords: “waasaph”, “snapchat”, “kohoot”, “tubifly”, “snap tobee”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Xender - Share Music&Video, Transfer Photo, File”, “Clone App - App Cloner & Parallel Space”, “WhatSaga | Story Split | Save Status”, “Mobile Security & Antivirus”, “Wikipedia”, “Ludo Club - Fun Dice Game”, “Sticker maker”, “ColorNote Notepad Notes”, “Miga Town: My World”, “Notisave”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “smile”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “smile