"slot machines" App Store Keywords Research Case | ASOTools
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"slot machines" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “slot machines” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ptas”, “mo-mo”, “tranformer”, “viewa”, “glitter background”, “sun”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “slot machines” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword slot machines from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
slot-machines 33 34 250+ 221
free slot machines 24 35 250+ 223
slot machines free games 18 30 250+ 229
free slot machines games 18 29 250+ 230
slot machines games 16 29 250+ 231

The search volume of the core keyword slot machines in Google App Store reached 33, its difficulty level reached 55, and the number of apps related to it reached 250+, among them, there are 219 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
NEW SLOTS 2020-free casino games & slot machines casino 61 100
2
Quick Hit Casino Games - Free Casino Slots Games casnio 41 37
3
Cash Blitz - Free Slot Machines & Casino Games slots 52 94
4
Slots: VIP Deluxe Slot Machines Free - Vegas Slots vip deluxe slot machine games 6 24
5
Slotomania™ Free Slots: Casino Slot Machine Games slotomania 42 40
6
Bravo Slots: Classic Slots Las Vegas Casino Games bravo casino slots ≤5 18
7
Slots: Hot Vegas Slot Machines Casino & Free Games gamble 36 32
8
Golden Slots Fever: Free Slot Machines slots fever pro free slots ≤5 15
9
Slots: Epic Jackpot Slots Games Free & Casino Game kingo slots ≤5 20
10
Slots UP!-free casino games & slot machine offline cosino games 31 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wotchap 90 30 249 245
trum 80 61 250+ 154
donalt trump 75 30 249 20
habiendo 68 64 249 246
game of thro 65 55 249 172

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
myVEGAS Slots - Las Vegas Casino Slot Machines my casino 34 30
2
TextNow: Free Texting & Calling App text now 68 29
3
NFL nfl 79 42
4
APUS Message Center—Intelligent management herberger's 11 36
5
Slotomania™ Free Slots: Casino Slot Machine Games slotomania 42 40
6
Wattpad - Read & Write Stories wattpad 73 45
7
SHOWTIME showtime 54 36
8
Free Call : Call Free & Free Text call 54 90
9
Plenty of Fish Free Dating App pof 72 24
10
OkCupid - The Online Dating App for Great Dates okcupid 60 25

These five keywords: “wotchap”, “trum”, “donalt trump”, “habiendo”, “game of thro”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “myVEGAS Slots - Las Vegas Casino Slot Machines”, “TextNow: Free Texting & Calling App”, “NFL”, “APUS Message Center—Intelligent management”, “Slotomania™ Free Slots: Casino Slot Machine Games”, “Wattpad - Read & Write Stories”, “SHOWTIME”, “Free Call : Call Free & Free Text”, “Plenty of Fish Free Dating App”, “OkCupid - The Online Dating App for Great Dates”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “slot machines”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “slot machines