"sleep tracker" App Store Keywords Research Case | ASOTools
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"sleep tracker" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sleep tracker” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “alger”, “belk”, “one day”, “air max”, “gatito tom”, “hold on”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sleep tracker” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sleep tracker from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
apple watch sleep tracker 35 26 250+ 216
sleep tracker for apple watch 31 36 250+ 213
sleep tracker watch 15 12 250+ 133
iwatch sleep tracker 14 36 250+ 227
free sleep tracker 13 14 250+ 156

The search volume of the core keyword sleep tracker in Google App Store reached 38, its difficulty level reached 31, and the number of apps related to it reached 250+, among them, there are 197 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sleep Monitor: Sleep Cycle Tracker & Recorder apple watch sleep tracker 35 26
2
Sleep as Android ???? Sleep cycle smart alarm sleep 54 79
3
Sleep Cycle: Sleep analysis & Smart alarm clock pillow 46 36
4
Sleep Theory - Sleep Aid & Smart Alarm Clock sleep sid 31 13
5
PrimeNap: Free Sleep Tracker sleep tracker plus plus ≤5 30
6
Sleep Tracker - Sleep Cycle, Sleep Recorder, Music sleep pulse 3 ≤5 10
7
Sleepzy: Sleep Cycle Tracker & Alarm Clock sleepzy 12 14
8
Sleeptracker sleep tracker beautyrest ≤5 19
9
Fitness Tracker & Sleep Tracker bewegung 18 16
10
Sleep Time : Sleep Cycle Smart Alarm Clock Tracker sleep time 32 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
oogle 100 86 247 208
goofle 100 53 247 209
bebay 90 60 250+ 239
wtpsap 90 30 250+ 226
macsenger 78 30 249 202

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google googl 100 79
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Go: A lighter, faster way to search googul 100 48
4
Google Drive googledi 85 49
5
Google Fit: Health and Activity Tracking fit 51 69
6
Google Earth eather 100 96
7
Google Play Games p l a y s t o r e 80 54
8
Google Meet goigle meets 83 57
9
Google app for Android TV favortie 53 55
10
Google Voice google voice 66 25

These five keywords: “oogle”, “goofle”, “bebay”, “wtpsap”, “macsenger”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Fit: Health and Activity Tracking”, “Google Earth”, “Google Play Games”, “Google Meet”, “Google app for Android TV”, “Google Voice”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sleep tracker”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sleep tracker