"skull" App Store Keywords Research Case | ASOTools
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"skull" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “skull” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “downloads app”, “rca”, “صارحني”, “sustainable”, “bodies”, “young adults”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “skull” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword skull from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
skullcandy 44 39 250+ 224
kong skull island 41 18 250+ 121
mp3skull 38 19 250+ 144
skulls mp3 38 10 250+ 109
skull mp3 38 9 250+ 95

The search volume of the core keyword skull in Google App Store reached 39, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 56 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
3D Skull Atlas craniom 38 54
2
Skull Wallpaper skulls wallpaper 34 2
3
Skull Wallpaper ☠️ totenkopf spielen ≤5 26
4
Skull wallpaper skulls 33 9
5
Skull Wallpapers skull and crossbones 18 7
6
Skull wallpaper - Live Fire Skull 3D rolling skull ≤5 30
7
Skull Wallpapers wallpapers calaveras 12 3
8
Skull Anatomy Pro. skull anatomy 29 7
9
Red Blood Skull Launcher red bandana blood wallpaper ≤5 4
10
Sugar Skull Wallpaper sugar skulls wallpaper 9 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
worpeper 77 25 250+ 193
skeletonj 51 38 250+ 186
tiny 41 70 250+ 88
blue flame 39 12 250+ 92
craniom 38 54 249 247

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Skull Live Wallpaper skull live wallpaper apps ≤5 3
2
Glitter Live Wallpaper Glitzy картинками 56 29
3
Lighting Storm Live Wallpaper storm live wallpaper hd ≤5 30
4
Dragon Wallpaper ???????? monster backgrounds ≤5 2
5
Glowing Wallpaper HD glowing wallpaper hd ≤5 30
6
Fire flames live wallpaper flames wallpaper 12 3
7
Beautiful Wallpapers & Backgrounds free background images 21 16
8
Best FF wallpaper 4K walppaper ff 33 6
9
Wallpapers basic wallpapers 6 8
10
Space Wallpapers 4K spce wallpaper 43 8

These five keywords: “worpeper”, “skeletonj”, “tiny”, “blue flame”, “craniom”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Skull Live Wallpaper”, “Glitter Live Wallpaper Glitzy”, “Lighting Storm Live Wallpaper”, “Dragon Wallpaper ????????”, “Glowing Wallpaper HD”, “Fire flames live wallpaper”, “Beautiful Wallpapers & Backgrounds”, “Best FF wallpaper 4K”, “Wallpapers”, “Space Wallpapers 4K”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “skull”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “skull