"skis" App Store Keywords Research Case | ASOTools
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"skis" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “skis” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “vols”, “trojan”, “coupled”, “iran”, “audio technica”, “wahana”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “skis” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword skis from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
jetskis 51 15 250+ 101
jet skis 51 11 250+ 91
kananaskis golf 19 38 249 228
roller skis 16 35 250+ 215
friskis och svettis göteborg 14 17 250+ 201

The search volume of the core keyword skis in Google App Store reached 50, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 45 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Grand Mountain Adventure skiers 50 5
2
Ski Safari 2 avalanche games 29 36
3
Ski Jumping Pro ski jump 16 19
4
Ski Tracker ski slope 9 6
5
Red Bull Free Skiing skier 50 7
6
Skitude Ski & Outdoor Tracker skitude technologies ≤5 30
7
Sportler Ski Tracker slope track ≤5 10
8
Ski Tracks ski tracks 7 6
9
Carv video goro ≤5 30
10
MLK SKI WEEKEND whistler pride & ski festival ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
skinseed minecraft 61 12 250+ 107
minecraft skins 61 11 250+ 104
minecraft skims 61 10 250+ 101
mindcraft skin 61 10 250+ 99
minecaft skins 61 10 250+ 98

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Animatronic Skins for MCPE minecraft fnaf skins glitchtrap ≤5 30
2
Girls Skins for Minecraft PE ???? minecraft davvero ≤5 30
3
Girls Skins NEW ออนไลน์มายคราฟ ≤5 30
4
Skin Goku for Minecraft aplicación de personajes de minecraft de goku ≤5 3
5
Skin Enderman For Minecraft enderman games minecraft ≤5 4
6
Teenager Skin For Minecraft naked skins 7 2
7
Skin Billie E For Minecraft skins de e-girl para minecraft ≤5 3
8
Capes Skins for PE capes pe ≤5 11
9
Skins for Minecraft pixelcraft - minecraft skins ≤5 30
10
Steve And Alex SKIN for Minecraft PE steve skin in minecraft 21 5

These five keywords: “skinseed minecraft”, “minecraft skins”, “minecraft skims”, “mindcraft skin”, “minecaft skins”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Animatronic Skins for MCPE”, “Girls Skins for Minecraft PE ????”, “Girls Skins NEW”, “Skin Goku for Minecraft”, “Skin Enderman For Minecraft”, “Teenager Skin For Minecraft”, “Skin Billie E For Minecraft”, “Capes Skins for PE”, “Skins for Minecraft”, “Steve And Alex SKIN for Minecraft PE”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “skis”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “skis